To Reach Today’s Buyer You Have To Market Your Culture (Not Your Product)
Marketing Insider Group
NOVEMBER 6, 2019
While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. Focusing on positive brand values and culture can drive sales and build customer loyalty, as well as being attractive to employees. Quick Takeaways.
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