Hubspot Marketing

JANUARY 7, 2024

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too.

Copywriting 112

Copywriting CMO PR Social Media Marketing 112

Search Engine Land

SEPTEMBER 26, 2023

With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. That’s why it is hard to imagine any SEO specialist not implementing this tactic. Why do many SEO experts still use guest-blogging sites?

SEO 90

SEO Copywriting PR Price 90

Animalz blog

JULY 16, 2024

Teams are restructuring, SEO isn’t the sure bet it once was, and then there’s the constant threat of what AI might do to our jobs. Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. That was probably the biggest learning curve.

Content Marketing 62

Content Marketing PR SEO Marketers 62

Orbit Media Studios

MARCH 23, 2022

It is affected by PR and off-site SEO. It is affected by copywriting and on-page SEO. Setting those aside, let’s explore user signals for SEO. This is known as pogo-sticking and many SEOs believe it’s bad for your rankings. A boring opening is bad for engagement, and low engagement is bad for SEO.

SEO 107

SEO Copywriting Analytics PR 107

Hubspot Marketing

SEPTEMBER 30, 2024

Using AI tools like this one can help marketers discover thought leadership and PR opportunities instantly. Landing Pages Another great opportunity to use AI is for programmatic SEO. Programmatic SEO involves creating landing pages (usually hundreds, sometimes thousands) to automatically target keywords.

Thought Leadership 114

Thought Leadership User-Generated Marketers Marketing 114

SmartBrief - Marketing

AUGUST 14, 2023

In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete. This does not detract from the reality that very few people spend the time to understand SEO at a strategic and tactical level.

Branding 52

Branding PR Copywriting Logistics 52

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. You’ll learn about inbound marketing and lead nurturing, as well as a wide range of general digital marketing disciplines, from SEO to landing page optimisation. You can take the SEMrush SEO Toolkit exam to gain SEMrush certification.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Exposure Ninja

SEPTEMBER 18, 2023

Suppose you want to get recommendations on the best software to use to help you with your copywriting. If you type “software” into the Reddit search bar while in the r/copywriting subreddit, you can see where people have asked a similar question or where they have made recommendations. Example schedule from the Brighton SEO conference.

PR 52

PR Copywriting Marketers Marketing 52

Buffer Marketing

JANUARY 15, 2024

Instead of a typical "SEO-style" introduction that over-explains the topic, Lavender’s blog gets straight to the point of explaining tactical plays sales teams can use.  " Successful B2B brands blur the lines between what happens on their social media, traditional/digital PR, and on-site/SEO content marketing efforts.

Copywriting 125

Copywriting PR SEO Content Marketing 125

Customers.ai

DECEMBER 12, 2023

Additionally, the platform is equipped with tools for SEO, multi-channel selling, and analytics. Jasper AI particularly excels in copywriting and content strategy. When it comes to SEO, what makes Semrush unique is its ability to provide in-depth keyword research, competitor analysis, and site audit capabilities. Lastly, Smile.io

eCommerce 122

eCommerce PR User-Generated Marketers 122

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. You can help them find it by becoming an SEO expert. That’s why search engine optimization (SEO) is so important. Staying on top of SEO takes a lot of research and experimentation. See why SEO is so important to your success?

SEO 145

SEO User-Generated Health Analytics 145

Sprout Social

SEPTEMBER 18, 2023

For example, your SEO team may aim to increase domain authority through backlinks. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Marketing technology: Content management system, SEO tools, AI writing assistant and website analytics tools.

Social Media Marketing 138

Social Media Marketing Marketers Marketing Influencer Marketing 138

Animalz blog

OCTOBER 1, 2024

It was clear from the beginning that content is very important, so I hired a content marketing agency and a freelance designer, videographer, and copywriter. If you build your career only doing SEO or social media, it’s super hard to then say, “I can take care of your entire marketing strategy and hire people in different areas.”

Copywriting 52

Copywriting SEO PR Education 52

Orbit Media Studios

DECEMBER 12, 2023

Here are the five main reasons why redesigned websites see a drop in search traffic: URLs that attracted search traffic were removed URLs that attracted search traffic were changed (even if they were redirected) Content became less keyphrase-focused or less detailed Technical SEO issues appeared (missing schema, longer load times, etc.)

Analytics 105

Analytics Copywriting SEO PR 105

Buffer Marketing

JANUARY 15, 2024

Instead of a typical "SEO-style" introduction that over-explains the topic, Lavender’s blog gets straight to the point of explaining tactical plays sales teams can use.  " Successful B2B brands blur the lines between what happens on their social media, traditional/digital PR, and on-site/SEO content marketing efforts.

Copywriting 59

Copywriting PR SEO Content Marketing 59

Exposure Ninja

OCTOBER 16, 2023

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. Search Engine Optimisation (SEO) Search engine optimisation is any action you take to improve where your website appears in search results on search engines.

PR 52

PR Marketers Marketing User-Generated 52

Orbit Media Studios

MAY 24, 2023

Using the language (as in jargon) of the target audience creates alignment both for SEO and conversion. Limited Expertise: If there are areas of marketing that are beyond the expertise of the in-house team, such as SEO, paid social, or advanced analytics, it may be beneficial to bring in an agency that specializes in those areas.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Exposure Ninja

AUGUST 26, 2022

of search queries ( at the time ) and it significantly changed the way the SEO industry worked. I’m not passing the original post through any copywriting software that’ll re-jumble the text and use synonyms to replace words from the original text either. What Google is fearful of is an abuse of copywriting software.

Copywriting 115

Copywriting SEO Education User-Generated 115

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. The internal PR team had lots of activity going on and had often seen our coverage pop up on their trackers.

PR 79

PR SEO Traditional Marketing Copywriting 79

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. The internal PR team had lots of activity going on and had often seen our coverage pop up on their trackers.

PR 67

PR SEO Traditional Marketing Copywriting 67

GrowPowerful

SEPTEMBER 12, 2022

Upon further research, we discovered that many of the so-called “Fractional CMOs” were actually people who had been agency creative directors, copywriters and SEO specialists. With services like LinkedIn and SEO searches, the process to find decent Fractional CMOs has become a lot less tiresome. Even worse: The results?

CMO 52

CMO Manufacturing Copywriting PR 52

Sprout Social

SEPTEMBER 2, 2022

Influencer marketing is a powerful engagement tool for marketing and PR teams alike. Social Media Copywriting Masterclass (Skillshare). From account security best practices to using Google Business for SEO, use this course to educate team members on social advertising skills and beyond. Level: Beginner – intermediate.

Social Media Marketing 127

Social Media Marketing Price Marketers Marketing 127

Hootsuite

JUNE 21, 2023

Social media managers need a variety of skills , such as copywriting, digital marketing, content strategy, analytics, research, and customer service. Social listening & analysis Reporting and optimization Social media SEO If you have any pricing packages, you could also list them here. Follow SEO best practices.

Social Media Marketing 109

Social Media Marketing Management Analytics Copywriting 109

Pam Didner

MAY 26, 2020

Again, it’s not like you can wave your magic wand and have an awesome event, a beautiful TV commercial or an SEO-optimized post just appear. Key marketing efforts such as SEO keywords, content creation, copywriting, and even TV commercials will be aimed at that segment. It also takes time to edit and re-edit the content.

Manufacturing 74

Manufacturing PR Marketers Marketing 74

Hubspot Marketing

JUNE 28, 2023

Search Engine Optimization (SEO) Excellent skills in SEO tools and techniques can improve your website's visibility and traffic. Elaborate on the specific aspects of SEO you’re an expert in to display how your skills match the company’s needs. Best For: Digital marketers, social media managers, and PR professionals.

CRM 100

CRM Digital Marketing Management User-Generated 100

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Digital Marketing 101

Digital Marketing Marketing Strategy Shoppers User-Generated 101

Marketing Insider Group

JANUARY 24, 2013

I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. Minneapolis – [link].

PR 111

PR Whitepaper CMO Marketers 111

Exposure Ninja

AUGUST 21, 2023

Improve Your Skills Certifications help to prove your marketing skills, generally in one specific area, such as SEO, content or social media. If you want to become a copywriter and have no interest in running pay-per-click ads, then you shouldn’t spend the time on PPC courses just to get a certification, even if it’s free.

Digital Marketing 52

Digital Marketing Marketers Marketing CRM 52

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He's the founder and CEO of marketing AI Institute, founder of PR 2020 HubSpot's first partner, agency HubSpots and sponsor of this show. Marketing Podcast with Paul Roetzer. But we're not there yet.

Transform 98

Transform Marketers Marketing Non-Profit 98

Content Marketing Institute

APRIL 19, 2018

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . Jeff Goldstein, SEO director/operations manager, Contractor Calls. Jordan Harling, lead copywriter, Wooden Blinds Direct. When this happens, take a mind break and experience a different type of creative environment. Look at someone else.

Transform 111

Transform Digital Marketing Communications Product 111

Search Engine Land

JANUARY 3, 2023

How does an About Us page help your business and SEO? In terms of SEO, creating an About page isn’t necessarily about ranking the page in search. . Semrush, the SEO and content marketing tool, is all about data, so their About Us page reflects that. Boosting your website’s E-A-T.

Gen Z 92

Gen Z Food Health Millennials 92

Sprout Social

JUNE 24, 2019

SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients.

Non-Profit 77

Non-Profit PR Social Media Marketing Retail 77

Hubspot Marketing

JULY 27, 2018

Business Casual Copywriting could be easily turned into its own aesthetic, with its own voice and tone, and its own identity. If my business name was just ‘Joel Klettke Copywriting’ — well, I'm the be-all-end-all of that business. Business Casual Copywriting , Alberta. PR and Prose , Amsterdam. 3) It's easier to remember.

Copywriting 142

Copywriting Price Non-Profit Management 142

Digital Marketer

JANUARY 16, 2023

Copywriter/Bid writer – This is a good route into marketing for those with journalism or literature qualifications. SEO specialist – A more focused form of marketing centered on SEO content optimization. Public Relations Specialist – The public voice of a large organization’s PR team.

Education 75

Education Marketers Marketing Communications 75

Hubspot Marketing

OCTOBER 28, 2019

website, content marketing , and SEO ). This stage is where copywriting , graphic design , and other creative processes come into play. Your standalone landing pages, where you can optimize for relevant keywords and SEO. There are 10 major marketing “channels” that you can use to distribute your campaign content. Social media.

Marketers 136

Marketers Marketing Key Performance Indicator Traditional Marketing 136

Marketing Insider Group

JANUARY 6, 2020

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals.

Marketers 25

Marketers Marketing eCommerce Social Media Marketing 25

Duct Tape Marketing

SEPTEMBER 14, 2022

Sam is the Founder and CEO at Writesonic – an AI writer that helps you write SEO-optimized, long-form (up to 1500 words) blog posts & articles in 15 seconds. Writesonic is one of the best AI writers out there today that helps you write SEO-optimized long-form content along with many other use cases. So I built it for myself.

Copywriting 89

Copywriting Marketers Marketing User-Generated 89