Remove CRM Remove Customer Acquisition Remove Digital Marketing Remove Marketing Automation Platform
article thumbnail

How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The other piece was that I needed a platform where I could own and grow my customer relationships.”.

Transform 101
article thumbnail

The beginner’s guide to Marketing Automation

Rock Content

Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet. To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation?

CRM 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Paid Media Performance Improves with Predictive Marketing and 1st Party Data

Adobe Experience Cloud Blog

Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition.

article thumbnail

My Stack is Bigger than Your Stack, So What?

Martech

Tools to manage assets, budgets and technology, and a platform to facilitate online sales if needed. You may not need discrete tools for each function, depending on your environment your marketing automation platform may also function as your CRM and email platform. Processing.Please wait.

article thumbnail

Personalized marketing: What it is, benefits & real-life examples

Use Insider

Survey answers, CRM IDs, and much more. This unified data is the foundation for successful personalized marketing campaigns, as it ensures you’re not missing valuable information. For a deeper look at Architect’s capabilities, check out our guide on the top marketing automation platforms across different categories.

article thumbnail

7 Best Customer Data Platforms (CDPs) in 2023: In-Depth Look

Use Insider

These features help you design a personalized experience for each customer across every touchpoint — from your website or mobile app through messaging channels like SMS and WhatsApp. 1 Insider Insider brings together all your customer data and makes it easy to activate that data across your website, mobile app, and messaging channels.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.