Remove CRM Remove Customer Marketing Remove New Technology Remove Whitepaper
article thumbnail

Why Now Is the Time to Outsource Your Content Marketing Strategy

Marketing Insider Group

Most marketers already have the experience of adapting quickly to new technologies and changing conditions. The changes in buyer behavior due to the shift to digital have meant that marketing has overtaken sales in importance. Content marketing is a long game. Quick Takeaways. It’s vital to play it as such.

Transform 141
article thumbnail

Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Combining all of these approaches, we arrive at four basic types of customization. Market segmentation. This is the most common type of customization. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. .); How to measure your results?