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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service.

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Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). This content mapping visualization keeps the marketing strategy focused on the goal specified with all the steps necessary to gradually reel in buyers. HubSpot CRM.

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How to Pinpoint Your Ideal Customer and Uncover Lead Opportunities

Lusha

After all, what’s the point of pitching a product or service to someone who has no need or want for it in the first place? Would you sell a dating ebook to your great aunt who’s a 70-year-old cat-lady? Probably not. If you want to build sales, don’t just sell to anyone, be smarter than that.

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail. They’re your most important metrics, each with a unique purpose and place in your marketing strategy. KPI stands for " key performance indicator.” Sales Excel Templates. eCommerce Planning Kit.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Content marketing is a creating, publishing, and distributing content to your target audience.

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How to Effectively Manage Leads at Every Stage in Your Sales Funnel

Hubspot Marketing

Is it about quickly responding to leads, keeping your CRM neat and tidy, or using the proper tags and lists? Lead Storage Once a lead provides their contact details, it’s best practice to store them in a CRM (Customer Relationship Management) system. Centralize all leads in your CRM. So what are the top benefits of a CRM?

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It’s all very good to have a great strategy in place.