Lusha

JULY 21, 2024

” While the specifics vary depending on your industry and target audience, some common criteria define an MQL: Engagement Level Website Activity: Repeated visits to your website, particularly to product or service pages, indicate a deeper interest than someone who just bounces off the homepage.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. CRM agility.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Adobe Experience Cloud Blog

APRIL 29, 2016

While there are ways to implement segmentation outside of marketing automation (excel, CRM, etc.), For institutional investors, you likely know your target market very well. Those potential investors may prefer more detailed communications in the form of a whitepaper and more frequent updates.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145