AWeber

JUNE 17, 2024

Think of them as intangible products that hold value—like ebooks, courses, templates, and more. You may have heard us talk about using ebooks, courses, templates, and other content as lead magnets in the past. Then, you can sell a recipe ebook with 50 of your top recipes. And they still can be.

Product 52

Product eBook Non-Profit Shipping 52

Rock Content

AUGUST 25, 2023

Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Define Your Target Audience As with all good marketing plans, you must define your target audience.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. How can this role significantly impact your agency’s growth strategy?

CMO 77

CMO Customer Journey Transform User-Generated 77

Rock Content

OCTOBER 13, 2020

That involves getting to know the various benefits it brings to a Digital Marketing plan and its business. There’s a vital indicator for online businesses, especially virtual stores, that’s directly linked to customer loyalty. As a marketer, you are aware of the costs involved in attracting new leads from the start.

Customer loyalty 59

Customer loyalty Branding Customer Shipping 59

Unbounce

OCTOBER 24, 2023

How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. This will help ensure you get the word out about your SaaS, find and target your ideal customers, and help you retain customers once they’re paid subscribers. See what I did there?)

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. This will help ensure you get the word out about your SaaS, find and target your ideal customers, and help you retain customers once they’re paid subscribers. See what I did there?)

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Duct Tape Marketing

MARCH 17, 2023

Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Backlinko

MAY 14, 2024

And how you can use them to create an effective small business marketing plan. Local SEO Local SEO should be an important part of your small business marketing plan if you’re operating from a physical commercial space. Including ebooks, checklists, and discount codes. Those who want exactly what you have to offer.

PR 113

PR Customer loyalty User-Generated SEO 113