6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
Adobe Experience Cloud Blog
AUGUST 24, 2016
To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers. In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale.
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