‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping
Sprout Social
NOVEMBER 4, 2024
Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. Facebook: As the social network with the most global monthly users , the platform is also the top destination for customer service.
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