DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. But what’s behind this trend, and how can businesses harness the power of text messaging to connect with customers in meaningful ways? Don’t do it!

Promotion 89

Promotion Customer Customer loyalty Law 89

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertisers Advertising Price 131

Martech

NOVEMBER 20, 2024

For example, a single marketer can identify high-value customers and instantly deploy personalized product recommendations, driving immediate revenue without needing a dedicated data analyst. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

Customer 108

Customer Transform Customer loyalty Marketing 108

Hootsuite

SEPTEMBER 21, 2021

Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. Keeping your finger on the pulse of how your customers are feeling and how loyal they are to your brand is key to keeping the lights on for your business.

Promotion 122

Promotion Customer loyalty Gen Z Customer Journey 122

Aspiration Marketing

APRIL 11, 2023

Email marketing is an effective and cost-efficient way for businesses to reach and engage customers. A well-built email campaign can help businesses promote products and services, keep customers informed, and boost customer loyalty. Email marketing is a great way to nurture leads and drive sales.

Email Marketing 221

Email Marketing Customer loyalty Marketing Marketers 221

Rock Content

OCTOBER 13, 2020

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Branding Customer Shipping 59

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Management Product Customer Acquisition 90

OnPassive Marketing

APRIL 20, 2022

This article will teach you how to cross-promote your business and increase your sales growth. The result breaks down the factors contributing to this growth, such as low competition, affordable pricing, high product demand, and advanced marketing tactics. Where to s tart with Cross-Promotion. Define your target audience.

Promotion 59

Promotion PR Affiliate Marketing Customer loyalty 59

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. It’s an effective technique, but it comes at a cost.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. What’s emotion got to do with it?

Customer 134

Customer Branding Customer loyalty Transform 134

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint.

Customer 83

Customer Customer loyalty Event Marketing Promotion 83

Vertical Response

JULY 1, 2024

This article covers 15 impactful marketing promos that can enhance your strategy, ranging from flash sales to loyalty programs. Customer loyalty programs, such as points-based, tiered, and referral programs, play a critical role in retaining customers and driving repeat business by providing various rewards and incentives.

Customer loyalty 59

Customer loyalty Shipping Shoppers User-Generated 59

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. That’s brand loyalty in action.

Branding 94

Branding Customer loyalty User-Generated Promotion 94

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Product Hunt : The Website Visitor Identification Pixel has received positive feedback, with users highlighting its efficiency in capturing visitor information and enhancing marketing efforts.

eCommerce 90

eCommerce User-Generated Transform Customer loyalty 90

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 90

Marketing Strategy Non-Profit Shoppers Shipping 90

The LeadG2 Blog

APRIL 15, 2024

Sales marketing centers on promoting products and services to generate immediate revenue. Brand marketing develops awareness of your brand and builds a perception of your business's personality to create long-term recognition and customer loyalty.

Branding 89

Branding Customer loyalty Marketing Marketers 89

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. This can look like rule-based images or content automation by way of product recommendations.

Email Marketing 106

Email Marketing Customer Journey Customer loyalty eCommerce 106

Martech

JUNE 22, 2023

Always efficient in attracting new customers, right now, promotions are even more crucial for drawing a new crowd – but they need to be thought-out and smartly distributed. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? 64%), the U.K. (59%) What does it mean? How to deal with it?

Gen Z 108

Gen Z Customer loyalty Transform Shoppers 108

Campaign Monitor

MARCH 21, 2024

The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products. In some cases, your welcome email will be a brand introduction to someone who may become a customer someday.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By uncovering customer and competitive insights, marketing develops effective positioning that empowers sales to acquire new customers and increase revenue.” Bank: “Engineering builds it, Marketing translates it.

Finance 112

Finance Customer loyalty Entertainment Price 112

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage.

Health 92

Health Millennials Transform Retail 92

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 26, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. If your customer service isn’t tops, this will affect how users view your product. Updated on October 24, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Martech

SEPTEMBER 18, 2024

Imagine the same effect across hundreds, even thousands, of customers. CX isn’t just about making customers happy. It’s about building lasting relationships that result in repeat business and customer loyalty. Focusing on CX drives key revenue metrics like customer lifetime value (CLV) and referral rates.

Transform 111

Transform Customer loyalty Customer Journey Marketing 111

Neil Patel

AUGUST 6, 2021

I’ll give you a few good reasons: boosts loyalty helps drive referral marketing increases ROI increases average order value (AOV). Speaking of ROI, research shows that a mere 5 percent increase in customer retention can boost your revenue by over 25 percent, depending on the industry, product, and other factors.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Marketing Insider Group

JANUARY 31, 2022

Build a customer loyalty program. Create a better customer experience. After all, by monitoring which items are flying off the shelves and which are moving slower, you’ll be able to gain key insight into your customers’ needs and desires. Your POS system should keep you up to date on how your products are moving.

Customer loyalty 103

Customer loyalty Price Marketing Marketers 103

Set Up

OCTOBER 15, 2024

Supply Chain Struggles: Stockouts and delivery delays can damage Brand trust during peak demand leading to a decrease in purchases and long term loyalty. Discount Dilemma: While promotions attract customers, excessive discounts can erode Brand value. 3 Strategies for Marketers to Build Brand Loyalty During the Holidays 1.

Transform 59

Transform Branding Shipping Customer loyalty 59

Sprout Social

JULY 24, 2024

Metrics such as Net Promoter Scoreâ (NPS) and customer satisfaction score (CSAT) help you measure the customer experience. Tracking these metrics will show you how to address pain points and improve your customer experience strategy. This lets you put together targeted retention strategies that ultimately boost loyalty.

Customer 94

Customer Customer loyalty Analytics Promotion 94

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

Email Marketing 91

Email Marketing Marketing Strategy Marketing Marketers 91

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 134

Influencer Marketing Affiliate Marketing Marketing Marketers 134

Hubspot Marketing

MAY 31, 2024

Here are three pillars for businesses to build consumer confidence and gain customer loyalty: Honesty. This creates a more truthful buying experience where consumers aren’t worried about being scammed or getting low-quality products/services. Greater customer loyalty. Trust is an extension of the honesty pillar.

Customer loyalty 98

Customer loyalty Price Manufacturing eCommerce 98

Sachs Marketing Group

FEBRUARY 14, 2023

Valentine’s Day is a holiday that presents an opportunity for businesses to connect with customers and drive results through targeted digital marketing campaigns. A successful digital marketing campaign leverages multiple channels and strategies to reach customers and promote products and services.

Digital Marketing 105

Digital Marketing Customer loyalty Marketing Marketers 105

Customers.ai

NOVEMBER 21, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Product Hunt : The Website Visitor Identification Pixel has received positive feedback, with users highlighting its efficiency in capturing visitor information and enhancing marketing efforts.

eCommerce 52

eCommerce User-Generated Transform Customer loyalty 52

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 125

Transform Whitepaper Thought Leadership Customer Journey 125

AWeber

JUNE 18, 2024

Promotional emails 5. Bonus points if you reaffirm the value your new subscribers will receive from joining your list or purchasing your product. Promotional emails Promotional emails are one-off emails or broadcasts sent to an audience of prospects or previous customers. Overview: 15 types of marketing emails 1.

Thought Leadership 93

Thought Leadership Marketing Marketers Promotion 93