Your Customer Wants to Be the Hero
Adobe Experience Cloud Blog
OCTOBER 29, 2019
The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. The Body Shop and Patagonia Nailed It.
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