Rock Content

APRIL 28, 2023

The American Marketing Association defines it as: “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Much like the definition of what marketing is, defining its purpose can be a challenge.

Outbound Marketing 85

Outbound Marketing Inbound Marketing Price Promotion 85

Duct Tape Marketing

DECEMBER 17, 2019

How Mapping Your Customer Journey Can Improve the Customer Experience written by John Jantsch read more at Duct Tape Marketing. So why wouldn’t you do the same for the customer journey? Understanding where your customers go when they’re interacting with your business can help transform your marketing efforts.

Customer Journey 64

Customer Journey Customer Transform Outbound Marketing 64

Adobe Experience Cloud Blog

JANUARY 3, 2014

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Marketing Insider Group

JUNE 7, 2021

Good content marketing has the power to increase engagement with your target audience. It can help you convert leads and win new customers. If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. Reach Your Ideal Customers.

Content Marketing 135

Content Marketing Outbound Marketing Marketing Marketers 135

Duct Tape Marketing

SEPTEMBER 18, 2018

How to Add Sales to Each Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. When you think of your business’s sales strategy, you may be tempted to think of it as only relating to the actual transaction where a customer pays for the good or service you offer. Getting to Know You.

Customer Journey 72

Customer Journey Customer Outbound Marketing Telemarketing 72

Adobe Experience Cloud Blog

JANUARY 3, 2014

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Customers.ai

JANUARY 2, 2024

The more you know about your customers and prospects, the better. Better advertising, better outreach, better customer experience. Email Service Provider (ESP) Integrations : We don’t want you wasting time building new campaigns if you already have existing automations in place. People want personalization. Where is Customers.ai

Transform 122

Transform Outbound Marketing CRM B2C 122

Exposure Ninja

OCTOBER 16, 2023

The type of printed media used in your marketing campaigns will vary depending on business type, target customers and more. If you know your target customer reads a particular type of magazine, you want to get your product in that magazine. Even the shopping bag your customers take away from your business is print marketing.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Customers.ai

APRIL 10, 2024

They are forcing us to find new ways to reach customers and new ways to identify and understand the customer journey. They are forcing us to become better marketers! So, why not buckle up and dive into these challenges with the goal of not just surviving, but thriving in this chaotic ecommerce marketing world?

eCommerce 125

eCommerce Customer Journey Shoppers Direct Mail 125

Exposure Ninja

AUGUST 11, 2023

The different types of digital marketing include your website, content marketing, search engine optimisation, social media, pay-per-click ads, influencer marketing, video marketing, digital PR, affiliate marketing and email marketing. It often involves sending a marketing message to a large number of people.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Customers.ai

NOVEMBER 7, 2023

Upload Your Export As a Custom Audience in Your Ads Platform Once you have your audience lists exported and created, upload them into Facebook Ads, Google Ads, etc. Without click IDs, the platforms are going to have a much harder time identifying who should be placed on the remarketing list and audience lists are going to become much smaller.

Outbound Marketing 126

Outbound Marketing Advertisers Advertising User-Generated 126

Martech

JUNE 23, 2022

The traditional annual marketing plan is a waterfall approach that does not support fast experiments. It talks about the “4Ps” — product, price, promotion and place — instead of focusing on the customer, their needs, and the fantastic way we are going to solve them.

Marketing Plan 105

Marketing Plan Outbound Marketing Marketing Marketers 105

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. The new generation of digitally savvy customers does a bulk of their product research online. The new generation of digitally savvy customers does a bulk of their product research online. Step 1: Identify Your Target Customers. And they have options.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Customers.ai

JANUARY 22, 2024

What’s important about the direct Meta integration is that we not only ID users, encrypt the data, and send it securely to Meta Ad servers, the integration is done via a server-to-server connection, allowing user IDs to remain in place and tracking to remain functional. You want to base it on your high-intent prospects and existing customers.

Outbound Marketing 105

Outbound Marketing User-Generated Advertisers Advertising 105

Customers.ai

MAY 28, 2024

Because as we speak, our customers are seeing unreal results when using Customers.ai Here are just two recent examples: Restore Custom Audience: 40,000 Visitors, $9k in Revenue An ecommerce site using our website visitor ID X-ray pixel captured 40,000 visitors to their site. with Meta ads. Same creative. Same budget.

Shoppers 69

Shoppers Outbound Marketing eCommerce Customer Journey 69

Customers.ai

APRIL 25, 2024

Plus, first-party data lends itself to SO MANY things, including: Personalization Segmentation Ad Targeting Customer retention Campaign optimization Attribution Website optimization Customer experience And more! Marketers can’t keep relying on Google delays. We have to move forward. How do you get people to give you their info?

Outbound Marketing 64

Outbound Marketing Shoppers Marketing Marketers 64

Customers.ai

MARCH 19, 2024

The hardest part is understanding where that organic traffic is in the funnel and converting those visitors into actual customers. Unfortunately, without the right technology or tools in place, the majority of those visitors are lost to the ether, never to return again. This is reflected in conversion rate data. This is amazing stuff!

Customer Journey 69

Customer Journey Transform Outbound Marketing CRM 69

Hubspot Marketing

MAY 14, 2019

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Conversational Marketing. Controversial Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Customers.ai

APRIL 25, 2024

Plus, first-party data lends itself to SO MANY things, including: Personalization Segmentation Ad Targeting Customer retention Campaign optimization Attribution Website optimization Customer experience And more! Marketers can’t keep relying on Google delays. We have to move forward. How do you get people to give you their info?

Outbound Marketing 52

Outbound Marketing Shoppers Marketing Marketers 52

Lynton Web

JUNE 6, 2023

Focuses more on marketing automation only. Does not include blogs Why You Should Use HubSpot Over Act-On HubSpot is known for offering an all-in-one solution for marketing, sales, and customer service — no more disparate systems. Let’s dig in.

Outbound Marketing 52

Outbound Marketing Inbound Marketing CRM Customer Journey 52

Customers.ai

MARCH 7, 2024

Custom Remarketing Audience Restoration Remember the golden days of remarketing? The key is taking advantage of low-cost ads and pushing them through the customer journey. Segmentation allows for more personalized, effective marketing strategies that speak directly to your audience’s interests and needs.

Advertisers 75

Advertisers Advertising Outbound Marketing Customer Journey 75

Customers.ai

MAY 28, 2024

Because as we speak, our customers are seeing unreal results when using Customers.ai Here are just two recent examples: Restore Custom Audience: 40,000 Visitors, $9k in Revenue An ecommerce site using our website visitor ID X-ray pixel captured 40,000 visitors to their site. with Meta ads. Same creative. Same budget.

Shoppers 52

Shoppers Outbound Marketing eCommerce Customer Journey 52

Customers.ai

JANUARY 24, 2024

It’s the process of cultivating relationships with potential customers at every stage of the sales funnel, and throughout the buyer’s journey. By doing this, we establish trust and credibility, which are essential in converting leads into loyal customers. At its core, lead nurturing is like tending a garden. Let’s dig in.

Outbound Marketing 111

Outbound Marketing User-Generated Price Digital Marketing 111

Customers.ai

APRIL 5, 2024

The biggest challenge in Shopify Marketing has tripped up marketers for decades. You have to have the right product and then reach the right customers at the right time with the right message. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. What is ad retargeting?

eCommerce 69

eCommerce Outbound Marketing Marketing Marketers 69

Hubspot Marketing

JUNE 24, 2024

Inbound email marketing attracts customers by creating valuable content and personalized experiences. Examples of these emails include newsletters, content roundups, and discount codes for returning customers. Now, is email marketing inherently inbound, as 51% of marketers think?

Email Marketing 117

Email Marketing Inbound Marketing Shoppers Marketing 117

Customers.ai

AUGUST 26, 2022

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. Curious what you can achieve with automated outbound lead gen? Our customers have already gotten impressive results.

Outbound Marketing 69

Outbound Marketing Real Estate B2C Whitepaper 69

Customers.ai

NOVEMBER 28, 2023

With 97% of potential customers exiting a website before reaching the shopping cart, understanding pre-cart abandonment is essential. Let’s explore 12 pre-cart abandonment strategies to address these challenges and guide potential customers back into the sales journey. Use those live chat interactions to see what customers care about.

Shipping 118

Shipping Outbound Marketing eCommerce Promotion 118

Customers.ai

FEBRUARY 14, 2024

It may seem kind of backwards, relying on a technology that’s being phased out, but the reality is that marketers need ad platforms for leads, customers, sales, and revenue. According to Kim, marketers and advertisers need to develop robust first-party data strategies to maintain and enhance customer engagement and targeting precision.

Advertisers 81

Advertisers Advertising Law Outbound Marketing 81

Content Marketing Institute

OCTOBER 22, 2017

Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Outbound marketing is the old way of doing business.

Outbound Marketing 111

Outbound Marketing Content Marketing Traditional Marketing User-Generated 111

Customers.ai

FEBRUARY 27, 2024

When it comes to these audience signals, a mistake people make is that they use very broad data indicators – affinity and in-market audiences. You should be using your first-party high-value audience data (think customer lists). It’ll essentially protect the targeting you have in place. Forget 80/20.

Non-Profit 80

Non-Profit User-Generated Outbound Marketing Advertisers 80

Customers.ai

APRIL 5, 2024

The biggest challenge in Shopify Marketing has tripped up marketers for decades. You have to have the right product and then reach the right customers at the right time with the right message. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. What is ad retargeting?

eCommerce 52

eCommerce Outbound Marketing Marketing Marketers 52

Neil Patel

APRIL 21, 2021

With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. Who Uses Influencer Marketing? Your goal is to get as much content from happy customers live and in front of as many people as possible. Blogger Outreach.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Customers.ai

AUGUST 26, 2022

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. Curious what you can achieve with automated outbound lead gen? Our customers have already gotten impressive results. Use Customers.ai

Outbound Marketing 52

Outbound Marketing Real Estate Whitepaper Customer Journey 52

Customers.ai

APRIL 18, 2024

First-party data, collected directly from your interactions with customers—be it via your websites, apps, or customer relationship management systems—holds unparalleled advantages, especially in an era where privacy concerns and compliance with regulations like GDPR and CCPA are paramount. First-Party Data from Customers.ai

Key Performance Indicator 69

Key Performance Indicator Transform Advertisers Advertising 69

Exposure Ninja

AUGUST 11, 2023

The Fundamentals of Marketing Before you build a marketing strategy, you need to understand the fundamentals of marketing These fundamentals are made up of the seven Ps : Product Price Place Promotion People Process Physical evidence. You’ll need to choose a channel, or multiple channels, for each funnel stage.

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Customers.ai

MARCH 15, 2024

While technically ‘first-party data’, CRM data can provide a historical view of customer interactions, purchases, and feedback, enabling a 360-degree view of the customer journey. For visitors at the top of the funnel, they create custom audience segments that can be used in their LinkedIn campaigns. It’s also what they want !

CRM 72

CRM Direct Mail Outbound Marketing Analytics 72

Customers.ai

FEBRUARY 22, 2024

Let’s look at three: Custom Audiences, Lookalike Audiences & Advantage+ Audiences. Custom Audiences Custom audiences are created from existing data on your customers (think email lists or users who have previously interacted with your content). Engage Past Customers : No one wants a one and done buyer.

Outbound Marketing 59

Outbound Marketing Advertisers Advertising Analytics 59