Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference
Adobe Experience Cloud Blog
JUNE 9, 2015
Since engagement is a tangible metric, it’s easier to influence with targeted marketing efforts, and it is more connected to a company’s revenue growth. The old approach of blasting out direct mail and untargeted communications isn’t going to work in the new consumer-driven world. How Do I Do Consumer Engagement?
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