Litmus

JULY 20, 2021

Knowing these insights is powerful—they fuel future growth for your email marketing program. But what email metrics and key performance indicators (KPIs) should you measure? What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you?

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Lusha

JULY 21, 2024

Why Building a B2B Marketing Funnel is Critical in 2024 In the fast-paced digital world of 2024, a well-structured B2B marketing funnel isn’t just a nice-to-have; it’s essential for sustainable growth. This involves tracking key metrics, identifying bottlenecks, and implementing data-driven optimizations.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145