Rock Content

APRIL 27, 2020

In this way, it’s possible to generate more agility to the staff and provide more qualified experiences to your consumer. It’s, therefore, the practice of using technology to improve the execution of your marketing strategy. According to Salesforce , 67% of marketing leaders state that they use a Marketing Automation platform.

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. Predicting/planning marketing and/or advertising spend based on past performance. Multi-touch attribution.

Customer 109

Customer CMO Customer Journey Non-Profit 109