Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 119

B2C Whitepaper Marketers Marketing 119

Scoop.it!

MARCH 23, 2023

Today, 82% of marketers have introduced content curation as a key part of their marketing strategy to position themselves as an industry authority and thought leader, and reinforce their relationships with the intended audience. To prevent this, you need to follow the best strategies.

Whitepaper 111

Whitepaper Law User-Generated SEO 111

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Marketing Insider Group

FEBRUARY 2, 2021

For example, posting on social media can be virtually free, but paying for Google Ads or investing in a comprehensive content marketing strategy can be pricey. General costs for each digital marketing channel (to compare). If their digital marketing strategies are more successful than yours, go where they are to catch up.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Search Engine Land

JANUARY 17, 2024

More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. PDF guides or whitepapers) that provide in-depth analysis and explanations that serve users seeking comprehensive knowledge or solutions.

SEO 132

SEO Branding Entertainment Communications 132

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. Demandbase’s partners, for example, are all in the account-based marketing space.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

CXL

MAY 27, 2022

This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. This is a good lead generation strategy.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. The ones you choose should depend on who your target market is and where they tend to hang out. Automate Social Media Sharing.

User-Generated 142

User-Generated CRM Marketers Marketing 142

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me!

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Backlinko

MAY 14, 2024

Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Use Semrush’s free Buyer Persona tool to create personas for your target market.

PR 104

PR Customer loyalty User-Generated Marketers 104