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How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. Some of the most commonly used (and effective) types of gated content include ebooks, whitepapers, checklists, templates, and how-to videos. Create videos. This dilemma?

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How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Traditional marketing costs 62% more than CM.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Content marketing (CM) is a channel every marketing team should use to build a robust online presence and authority.

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How B2B companies can use interactive content

Rock Content

In fact, interactive content can outperform traditional marketing efforts. We can mention at least 3 benefits of B2B interactive marketing: businesses that use it have higher engagement rates; businesses that invest in it learn more about their customers; users are more loyal to brands that provide great interactive content.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. As part of content marketing, blogging has its advantages. Businesses using content marketing experience 6x higher conversion rates vs. non-adopters ( Aberdeen ).

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Short videos.

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The 5 Effective Digital Marketing Strategies to Try In 2023

Digital Marketer

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.