Remove Email Marketing Remove Manufacturing Remove Traditional Marketing
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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

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Top Findings from the Marketo Email Marketing Benchmark

Adobe Experience Cloud Blog

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top performers use more email marketing tactics and get higher ROI. Here are just a few of the stand-out findings in the report.

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Why marketers should focus on growth loops, not funnels

Martech

The limitations of marketing funnels Traditional marketing strategies have long leaned on the concept of funnels. Think user/customer data, such as attributes collected via campaigns and/or behaviors from email marketing or app usage.) email marketing, CRM, paid media).

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How Manufacturers Can Win Big with Account Based Marketing (ABM) and Industrial Content Marketing

Tiecas

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

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Is Industrial Marketing Wasting Resources on New Leads and Ignoring the Goldmine?

Tiecas

This lack of clarity leads to wasted resources, misguided strategies, and a misalignment between marketing’s perceived value and its true impact on the bottom line. To accelerate your sales pipeline, check out these proven strategies from my blog: “Manufacturing Lead Generation: 5 Strategies to Accelerate Your Sales Pipeline.”

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5 Ways to Safeguard Your Marketing Career Against/With AI

Digital Marketer

They were headed towards space, where countless new stations had been constructed near resource-rich astroids… or maybe to the manufacturing plants on the moon… or to the growing colony on Mars… or to explore the moons of Jupiter. That said, you still need several traditional marketing skills to succeed in the new age.

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