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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Inbound Marketing for Ecommerce by Groove Commerce.

Finance 145
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What is market segmentation and why is it so important?

Use Insider

Combining market segmentation with advanced website personalization greatly increases customer loyalty and revenue and helps brands deliver exceptional customer experiences. What are the benefits of market segmentation? What is target marketing? All three rely on each other to perform a perfect marketing masterstroke.

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How to Manage a Marketing Budget Efficiently: 4 Helpful Tools

Rock Content

Understand our target market Before you can decide which types of marketing should receive priority when setting your marketing budget, you need intimate knowledge of who you’re marketing to. Examples include blog posts, ebooks, SEO content, and video marketing content.

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Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Hubspot Marketing

Why SaaS Marketing Plans Matter These plans matter for several reasons. First, a solid marketing plan helps create a clear picture of your target market. As a result, it’s worth sitting down with marketing, sales, and finance teams to create a budget. SaaS plans prioritize revenue over time.

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How to Develop a Content Strategy (with Examples)

Marketing Insider Group

Hubspot’s inbound marketing strategy. When Hubspot launched in the early 2000s, founders Brian Halligan and Dharmesh Shah were pioneers of inbound marketing with online content. It features content around finances, marketing, management and other topics important to small business owners. Image Source.

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What are Influencers: Types, Examples & How Much They Make

Neil Patel

How do influencers assist with your inbound marketing ? Followers of these blogs usually are PR professionals and marketers who want to keep up with the latest technology and trends in their field. Who Uses Influencer Marketing? Examples include technology, fashion, travel, marketing, etc.

Fashion 133
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Creating a Strong Online Presence for Marketing Success

Duct Tape Marketing

An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. It’s also vital for inbound marketing, because quality online content will help attract customers even if they haven’t heard of your brand. Connect with her on Twitter @LucyJaneGodwin.