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What Good Content Localization Does to Your Global Marketing Strategy

Scoop.it!

While translation plays a major part of any marketing strategy for companies that work on an international scale, localizing has more to do with culture than just a literal translation would offer. We can see this very obviously with McDonald’s, the fast-food chain. The menu varies from country to country, as do the adverts.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. market share.

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Top Innovative Online Business Ideas for 2024

Vertical Response

Digital marketing agencies offer a broad range of services such as: SEO Social media Pay-per-click ads Email marketing Video marketing Influencer marketing Content marketing Website design These agencies vary from full-service ones to those specializing in a single channel or focusing on multiple complementary channels.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% million in total. of revenue. of overall company revenue, down from 11% in 2020.