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How to Run Law Firm Marketing Campaigns That Work

Neil Patel

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. A pull, rather than push, strategy is referred to as inbound marketing.

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The Ultimate Guide to Video Marketing

Hubspot Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

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How to Master Non-Awkward, Effective In-Person Networking

Hubspot Marketing

I once helped organize a marketing and technology event with many sponsors, including a law firm. But by checking out a few prominent blogs and scanning industry news, they felt much more confident to meet marketers, and they made some valuable connections that night.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

Digital Marketer doesn’t sell -- it gives something valuable away for free. Instead of selling anything, Digital Marketer simply hooks leads through the law of reciprocity, which makes users feel they should return the favor during a later engagement. Custom content influences 61% of consumers ( Dragon Search Marketing ).

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Video marketing has other benefits beyond distribution and traffic generation. Celebrate your customers: Video testimonials can be huge social proof points. But you can also go one step further and make your customers the star of your video marketing. Use video to tell their story. . With over 1.9

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HubSpot's Blog Team on How to Be a Better Blogger

Hubspot Marketing

For example, news about a petition to change an FCC sponsored content law might become out of date when the law is struck down or goes into effect. On the other hand, a post that highlights examples of sponsored content as well as current laws, such as The Ultimate Guide to Sponsored Content , is evergreen.

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Important Marketing Terms You Should Know

Exposure Ninja

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

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