Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). You can also jump on the ongoing AI rave to generate ideas and optimize your marketing strategy.

Transform 88

Transform PR Key Performance Indicator Thought Leadership 88

Adobe Experience Cloud Blog

MARCH 21, 2017

While developing best practices for our customers, I quickly realized that it would take longer than expected to launch a ‘perfect’ final product. Perfection is sometimes unachievable, especially with the strict deadlines that marketers face. A great marketing strategy takes time to formulate.

Thought Leadership 130

Thought Leadership Key Performance Indicator Communications Place 130

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). You can also jump on the ongoing AI rave to generate ideas and optimize your marketing strategy.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. This sort of proactive air cover establishes a common definition of marketing success defined by key performance indicators (KPIs).

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Marketing Insider Group

NOVEMBER 7, 2022

Did they fill out a form, register for an offer, buy the product? Content marketing leads are 62% cheaper than other types because of the way we attract them with valuable content vs ads or trickery or persuasion. Retain: Content marketing-generated customers are “better” because they stay longer and spend more.

Content Marketing 96

Content Marketing Marketers Marketing Key Performance Indicator 96

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. A blog doesn’t constitute a content marketing strategy.

Content Marketing 65

Content Marketing Thought Leadership eCommerce Marketers 65

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Adobe Experience Cloud Blog

APRIL 17, 2018

After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made a similar statement, saying it was reducing agency and production fees in its $7.1 billion annual budget.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketers Marketing 134

Scoop.it!

DECEMBER 27, 2022

As you can guess, the marketing strategies for channels differ from platforms. For B2B businesses, LinkedIn is often the best business social media platform to connect with their target market. It is an effective tool for increasing traffic, developing thought leadership, and hiring new staff.

Key Performance Indicator 59

Key Performance Indicator Social Media Marketing User-Generated Thought Leadership 59

Sprout Social

DECEMBER 8, 2022

Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Show your audience how your product is made, or how to make something with your product. New product updates. Creating a video to share new updates or features of your product is a win-win-win.

Education 129

Education Key Performance Indicator Transform User-Generated 129

Marketing Insider Group

SEPTEMBER 21, 2020

The next step could be: Visiting another page on your website, such as your products or services page. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. This is where you can engage with thought leadership posts and in-depth guides. Subscribing to your newsletter. Image source: Oberlo.

Whitepaper 122

Whitepaper eBook Key Performance Indicator User-Generated 122

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way.

Management 84

Management Marketers Marketing CRM 84

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way.

Management 60

Management Marketers Marketing CRM 60

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Adobe Experience Cloud Blog

APRIL 19, 2012

Recently I caught up with Rebecca and she answered some of the top questions that arise from businesses that are either currently implementing or plan to start a content marketing strategy. In your book, Content Marketing you talk about how to do a Content Audit. To sell your product or service?

Content Marketing 117

Content Marketing Key Performance Indicator Energy Marketers 117

Lusha

JULY 21, 2024

Decision: Prospects are nearing a decision and are likely comparing specific products or services. They’re likely evaluating specific products or services and narrowing down their choices. Pain Points: What challenges are they facing that your product or service can solve? Goals: What are they trying to achieve?

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Buffer Marketing

JUNE 13, 2024

This marketing strategy relies on online channels like social media, newsletters, and pay-per-click (PPC) ads. For instance, luxury fashion house Coach paid actress Selena Gomez to promote a biker jacket and a bag on Instagram: Paid channels allow you to reach customers who might not have otherwise heard of your products or services.

PR 123

PR User-Generated Promotion Key Performance Indicator 123

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Content Marketing Institute

DECEMBER 25, 2018

Use it to check off some of the critical content marketing tasks on your to-do list more efficiently and use the newly freed brainpower to innovate wisely and purposefully. Content marketing strategy tips and tools. Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy.

Content Marketing 111

Content Marketing Marketers Marketing Energy 111

Content Marketing Institute

OCTOBER 24, 2017

Can be simple affairs (like brief customer testimonials or product demos) or produced as slick, show-stopping efforts that launch your business into new spheres of influence. Bottom of funnel: Demos and testimonials – At this stage, your prospects may be more willing to invest their time in learning details about your products or services.

Key Performance Indicator 108

Key Performance Indicator Entertainment Content Marketing Education 108

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketers 109