Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. With over three billion active monthly users , Facebook is still the worlds most-used social platform.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Group that with content creation, trend monitoring, and community management, and you’ve just described the duties of the quintessential social media marketer.

Social Media Marketing 107

Social Media Marketing Gen Z Marketing Marketers 107

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. or elsewhere in the world, LinkedIn is the place to be for B2B.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Research from Gallup suggests that 70% of employee engagement is determined by the manager. And hey, creating a great place to work has many other benefits. Great culture starts at the top.

PR 114

PR Gen Z Thought Leadership Communications 114

SocialPilot

FEBRUARY 10, 2025

But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites. Resorting to agencies for reputation management. This is why most agencies dont prefer building review management software from scratch. The solution?

Management 59

Management Branding Manufacturing Millennials 59

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. It should first serve as a legally binding contract that protects your brand.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Management 145

Management Gen Z CRM Shipping 145

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. Post about new features or services in places like r/AMA or host an AMA on a niche subreddit. Moderators manage many communities and ban obvious spam or promotional materials.

Branding 87

Branding Gen Z Pharmaceutical Health 87

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Note: This method isnt reserved for Gen Z.

Gen Z 91

Gen Z Branding Retail Education 91

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Street food POV accounts Another significant TikTok trend UK users are engaging with is content managed by street food trucks, created by UK food influencers.

Gen Z 105

Gen Z Food Fashion Millennials 105

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Facebook took second place with 28% and YouTube was third with 22%. India has the most Facebook users ( 378 million ) With a total population of over 1.4 million Facebook users.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z 110

Gen Z User-Generated Advertisers Advertising 110

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines.

Transform 87

Transform Marketers Marketing Gen Z 87

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Which means the industry is primarily made up of Millennial white women. This led us to new questions.

Millennials 136

Millennials Education Social Media Marketing Management 136

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Adobe Experience Cloud Blog

DECEMBER 3, 2019

A manager has to corral the creative team. Between the two, there’s an almost endless number of places for branded videos to go wrong. The Millennial Falcon, a spaceship from Star Wars, shows up in block form. Sound chosen before the video is shot can seem out-of-place afterward. A writer has to craft the plot or copy.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Marketing Insider Group

OCTOBER 25, 2021

As the management experts at Bain and Company point out, a mere 5 percent boost in customer retention increases profit by 25 percent. Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. Google knows this. are 50 and up.

Millennials 122

Millennials Gen Z User-Generated Marketing 122

Hootsuite

JUNE 12, 2020

This overview is a good place to spot under and over-performing Stories. How to view analytics for Instagram Stories in Commerce Manager. Businesses that use Instagram Checkout can also track analytics for shoppable Instagram Stories in Commerce Manager. In Commerce Manager , click Insights from the left-hand menu.

Analytics 145

Analytics Millennials Promotion Management 145

Sprout Social

JULY 8, 2021

While our research confirms that social media is the place to reach and interact with potential customers, it also highlights just how much pressure marketers place on themselves. Our research shows that Facebook is still the place most people follow business accounts , particularly among older age groups.

Gen Z 140

Gen Z Millennials eCommerce Thought Leadership 140

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. His grandfather also shared the importance of conserving the outdoor places they love. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 140

Retail Gen Z Fashion Millennials 140

Marketing Insider Group

OCTOBER 9, 2013

All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Hootsuite

DECEMBER 18, 2019

Every episode features one brand, and explains what the brand has done to deserve a place on Hootsuite’s fridge, as well as a few main takeaways for businesses hoping to replicate the success for themselves. Millennials did! Episode 1: No-Name Brands. Award: Best Deliberately Unexpressive Brand Voice on Twitter. Get Started.

Millennials 111

Millennials Branding Product Place 111

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. The great content, steered by SEO, means theyre featured in four places right at the top of Google. SEO has compounding benefits.

SEO 131

SEO Gen Z Finance Transform 131

Martech

JULY 12, 2021

“Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Dillard. To address the new reality, Driscoll’s is putting a PIM in place. “It ” The new direction: digital.

Shoppers 124

Shoppers Shopper Market Millennials Retail 124

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Marketing Insider Group

JANUARY 23, 2014

As millennials enter the workforce, they are placing tough expectations on employers. According to Shawn, managers and employers play a huge role in this process as well: We all want to do work that matters and is meaningful. Managers must also learn to help employees understand why their work matters.

Market Trends 107

Market Trends Branding Millennials Marketing 107

Sprout Social

MARCH 23, 2020

In addition to supporting employees with resources to support remote work , managers and team leaders should keep in mind these tips for cultivating a positive and productive remote environment for everyone. There are plenty of benefits to remote working and managing a remote team. Trust comes first. Make time for face time.

Transform 145

Transform Millennials Communications Management 145

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. If you’re looking for higher-spending millennials, for example, try Pinterest. In second place is Brazil at 27 million. Still, the millennial generation remains the platform’s median age. There, Pinterest ads reach 15.2%

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

JUNE 16, 2021

As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. Perhaps people view you as a place they go to learn about your industry. What do they perceive your value to be? What's your culture like?

Branding 144

Branding Millennials Communications Education 144

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. While there’s still a stereotype of Millennials being young and entitled, that generation encompasses people born from 1981 to 1996, meaning a large percentage of the generation are already or are becoming parents.

Branding 108

Branding Millennials Marketing Marketers 108

Hubspot Marketing

NOVEMBER 12, 2023

Just recently, 17m+ TikTokers made " the Millennial skip " go viral. And, while this hit millennials going from young adult to married with kids pretty hard, other generations certainly weren't immune.) Meanwhile, entire generations are wanting to slow down time.

Millennials 116

Millennials Transform Product Management 116