Aspiration Marketing
APRIL 22, 2025
Picture this: your company is exploding onto the global scene, but your marketing team is drowning in spreadsheets, frantically trying to translate website copy, social media posts, and email campaigns for each new market. Deadlines are missed, messages get lost in translation, and your brand image suffers. Sounds familiar? Here is where multilingual marketing automation comes in.
Martech
APRIL 22, 2025
Mondays verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the industry. Beyond its impact on Google and other providers, the ruling presents a pivotal moment for marketers to rethink their strategies and demand greater transparency. “This ruling isn’t a minor adjustment; it signals a significant, long-term foundational shift for Google,” said Brian Binder, senior innovation and growth director at Tinuiti. “It is this fundamental chan
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The Marketing Operations Leader
APRIL 15, 2025
In this edition: The 7 Must-Have Reports for the ABM Leader What to Do If You’re Feeling Stuck or Lost in Your Ops Career POLL: What Was Your First Responsibility When You Started in Marketing Ops? Exclusive For Paid Subscribers : A Real Look Into Marketing Operations Leadership at an Enterprise Org—and the Problems You Must Overcome Imagine gaining 5 hours back each week.
Martech
APRIL 15, 2025
Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Buffer Marketing
APRIL 16, 2025
I run a Facebook group called Freelancers Who Work Smart, Not Hard , but, for ages, I managed it the hard way, not the smart way. The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. (before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy.
Marketing Insider Group
APRIL 21, 2025
Small businesses face a tough challenge when it comes to building a professional online presence. A well-designed website can make all the difference in attracting customers, building credibility, and driving sales. But what if hiring an in-house web designer isn’t in the budget? That’s where outsourcing web design comes in. Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
APRIL 17, 2025
Ive spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Major players are already taking note and adapting. For example, Adobe recently introduced AI agents that brands can use to help consumers navigate through their websites.
Martech
APRIL 17, 2025
In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential.
Sprout Social
APRIL 21, 2025
There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.
Marketing Insider Group
APRIL 22, 2025
You dont want your next campaign to be just another fundraising ask. Product fundraisers are inherently more enticing because they give donors something in return for their contributions. However, you still have to put thought into your marketing strategy to grab your audiences attention. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. 1.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Aspiration Marketing
APRIL 16, 2025
Two out of five new businesses fail within their first five years. And while many factors contribute, a lack of strategic planning is often the culprit. Therefore, a robust business development plan (BD plan) is no longer a luxuryit's a necessity. We provide a step-by-step approach to crafting a BD plan that not only keeps your business afloat but propels it toward sustainable growth.
Hubspot Marketing
APRIL 15, 2025
2024 was the year of AI tools. Thousands of new apps launched some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. This list comes from a16zs AI Unwrapped , which largely features consumer apps for personal use. Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools.
SocialPilot
APRIL 17, 2025
With over 2.4 billion monthly active users , Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down. Its no wonder that countless companies are turning to Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, youll need to ensure youre approaching your Instagram content creation journey in the right way to get great results.
The LeadG2 Blog
APRIL 17, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a meh sales playbook from a high-impact resource that actually drives results. Whether you're building one from scratch or trying to get more value from the one you have, this episode is packed with actionable advice to help you get there. Heres what youll learn: What to include in a winning sales playbook from buyer personas and sales process mapping to objection-handling plays, KPIs, battle
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Aspiration Marketing
APRIL 17, 2025
Nike's "Just Do It" campaign. McDonald's "I'm Lovin' It" jingle. These iconic slogans transcend language barriers, right? Wrong. While instantly recognizable, these campaigns achieved global success because they were adapted to resonate with local languages and cultural nuances. This is the power of multilingual marketing. It's not simply about translating words; it's about crafting messages that speak to the hearts and minds of diverse consumers.
Hubspot Marketing
APRIL 15, 2025
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I'm not the only one who noticed. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically.
Martech
APRIL 16, 2025
AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am
Social Media Examiner
APRIL 15, 2025
Frustrated by inconsistent results from ChatGPT? Wonder how to get lightning-fast, high-quality outputs without using prompts? In this article, you'll discover how to build and refine custom GPTs that consistently deliver reliable resultssaving you time and helping you easily scale your content, marketing, or business workflows. Why Marketers and Entrepreneurs Should Use Custom GPTs While […] The post Custom GPTs Secrets: How to Get Great Results Every Time appeared first on Social Media E
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
illumin
APRIL 22, 2025
As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. However, with great power comes great responsibility.
Aspiration Marketing
APRIL 15, 2025
Small businesses often view multilingual marketing as a luxury reserved for large corporations with extensive resources. However, in an increasingly interconnected world, the ability to communicate with customers in their native languages is becoming essential for success. This is especially true in the U.S., where diverse communities contribute significantly to the consumer market.
Hubspot Marketing
APRIL 22, 2025
I have seen things I wouldnt have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But Ive witnessed AI reshape how I work and its only just begun. One area I find most compelling is agentic AI.
Martech
APRIL 22, 2025
Account-based marketing (ABM) strategies have undergone significant transformations in recent years. Businesses are reimagining their approaches to thrive in today’s competitive B2B marketing landscape. The recent panel discussion “ABM is Shifting. Is Your Strategy Keeping Up?” at the MarTech Spring Conference brought together industry experts to tackle this pivotal topic.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sprout Social
APRIL 15, 2025
For media and retail brands, going viral is easy. But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. The challenge Cook references is well-known to financial services marketers. Educating consumers about money can come with a steep learning curve. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible.
illumin
APRIL 16, 2025
Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience.
Buffer Marketing
APRIL 22, 2025
As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. You know what helps to remember, though? All of those folks started out exactly where you are now. Video is a great format to explore: it helps your audience connect with you more deeply and puts a face to the (brand) name.
Hubspot Marketing
APRIL 15, 2025
Before you decide what to buy, you probably decide where to shop which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. I honestly cant remember the last time I made a purchase without some online research first. Earlier today, I fell down a Google rabbit hole looking for bulk-dried tortellini.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Martech
APRIL 16, 2025
2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking.
Marketing Insider Group
APRIL 15, 2025
Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Whats one way to achieve that? Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage.
The LeadG2 Blog
APRIL 22, 2025
For PEOs, Q4 isnt just another quarterits the Super Bowl of selling. Between October and December, decision-makers are finalizing budgets, seeking efficiency, and making vendor changes before the new year kicks off. But heres the catch: if you want to influence those decisions, your marketing strategy needs to be in motion now. Spring and summer are your ramp-up seasons.
Buffer Marketing
APRIL 15, 2025
Imagine a place where you can stay updated on your college roommate’s life, get book recommendations, discover new brands, and learn more about anything you like. That’s exactly what Instagram is for you, for me, and for over one and a half billion other active Instagram users. In this beginner’s guide, I’ll share everything you need to know about Instagram — from getting started by creating an account to growing your business or personal brand on the platform.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
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