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Studies have shown that 71% of companies that exceed revenue and lead goals have documented buyer personas. However, many businesses still struggle with effectively incorporating these valuable insights into their sales strategies, leading to missed opportunities and inefficient resource use. By aligning your sales strategies with a deep understanding of your ideal customer, you can achieve higher conversion rates, improve sales efficiency, and foster stronger customer relationships.
The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025.
In this edition: Common Human & AI Agent Models for GTM Explained Podcast Episode: Why You Need to Be An Internal Ops Consultant at Work POLL: What is the Best Feature/Capability of Marketing Automation? Exclusive For Paid Subscribers : How to Speak Up More and Improve Exec Presence as an Ops Professional Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper, and more at our in-person Marketing Ops Panel in Phoenix, AZ, on April 2nd.
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Who wouldnt want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more.
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Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
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Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. AI decisioning agents autonomously experiment, learn and have the ability to deliver highly relevant, personalized experiences, which is what makes OfferFit appealing to Braze. OfferFit recommends individualized, cross-channel customer journeys in partnership with customer engagement solutions like Braze.
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When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didnt connect with British sensibilities? Or proof that even viral marketing cant guarantee product success? According to behavioral science expert Phil Agnew , the answer is more nuanced. 1.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. This strategy reaps rewards with higher conversions, engagement rates and connectivity, while raising brand awareness and allowing tailored strategies to forge stronger consumer connections.
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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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“We made it.” After four weeks and seven guests, the Animalz Podcast season on AI & Content has concluded. In this finale, hosts Ty Magnin and Tim Metz synthesize the key insights, surprising revelations, and actionable takeaways from their conversations with AI innovators in content marketing. The season opened with a simple yet profound question: “Hello… is there anybody out there creating real value with AI?
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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