Marketing Insider Group

JULY 12, 2017

By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet.

Content Marketing 89

Content Marketing Marketing Marketers 89

Marketing Insider Group

NOVEMBER 7, 2016

70% of B2B marketers expect their organizations to produce more content next year, according to the latest annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs.

Content Marketing 93

Content Marketing Marketing Marketers 93

Marketing Insider Group

JANUARY 3, 2018

At the end of 2017, we were not merely discussing what the future of marketing will be like. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. We were living it.

Market Trends 111

Market Trends Marketing Marketers Branding 111

Marketing Insider Group

SEPTEMBER 7, 2016

Content marketing is still one of the hottest topics on the minds of marketers. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world. And one of the biggest challenges for CMOs.

Market Trends 71

Market Trends Content Marketing Marketing Marketers 71

Hubspot Marketing

APRIL 30, 2019

The results of the third annual State of Content Marketing Survey are now in -- the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved. But we haven't reached perfection yet. Additionally, if we.

Content Marketing 145

Content Marketing Marketing Marketers Marketing Strategy 145

Marketing Insider Group

DECEMBER 19, 2017

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Not more ‘stuff.’ They […].

Event Marketing 85

Event Marketing Whitepaper eBook Marketing 85

Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics. Twitter Statistics.

Millennials 111

Millennials Advertising Advertisers Influencer Marketing 111

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Understanding the user intent behind keywords is critical, but many companies don’t know about this strategy or don’t know how to properly focus content around user intent. 2017 will be about marketers understanding how to work with search engines to deliver the content users really want. Keywords Rely on “User Intent”.

Logistics 134

Logistics Thought Leadership SEO Communications 134

Duct Tape Marketing

MARCH 30, 2017

7 Tips that Will Make You a Successful Content Marketer in 2017 written by Guest Post read more at Duct Tape Marketing. In today’s marketing, content is king while many previously successful SEO techniques are irrelevant or even harmful. So what are the tricks to be on the crest of a wave in 2017?

Content Marketing 67

Content Marketing Copywriting SEO Marketing 67

Marketing Insider Group

MARCH 2, 2017

It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis.

Content Marketing 95

Content Marketing Marketing Marketers 95

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 104

Content Marketing Health Marketing Marketers 104

Marketing Insider Group

FEBRUARY 6, 2017

How can modern marketers expect to keep up? The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group. The secret is to embrace the […].

Social Media Marketing 104

Social Media Marketing Marketing Marketers Content Marketing 104

Marketing Insider Group

DECEMBER 12, 2017

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. User-generated content and a rainbow of influencer strategies have been changing the way brands […].

Digital Marketing 79

Digital Marketing User-Generated Marketing Marketers 79

Rock Content

AUGUST 14, 2017

With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. Content Marketing World is the largest gathering of content marketing professionals in the world. 2) The energy will pump new life into your content marketing blood.

Content Marketing 40

Content Marketing Energy CMO Marketing 40

Marketing Insider Group

FEBRUARY 27, 2017

How has this type of marketing proved to be so wildly successful, so quickly? The post Is Influencer Marketing 2017’s Most Trendy Trend? appeared first on Marketing Insider Group. How many companies are able to mimic these returns or is […].

Influencer Marketing 96

Influencer Marketing Marketing Marketers Content Marketing 96

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

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Content Marketing Gen Z Entertainment Food 145

Marketing Insider Group

NOVEMBER 6, 2017

And, continuing to push for a better alignment of marketing with overall business strategy. The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group.

CMO 89

CMO Transform Marketing Marketers 89

Marketing Insider Group

MARCH 14, 2017

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends. The post Why Email Marketing Is Making a Comeback in 2017 appeared first on Marketing Insider Group.

Email Marketing 85

Email Marketing Social Media Marketing Marketing Marketers 85

Marketing Insider Group

FEBRUARY 8, 2017

Check out the best digital marketing tools experts and businesses alike use to boost their SEO, CRO, content marketing, and more. If you made it your New Year’s resolution to improve your digital marketing performance, we have a resource list for you.

Transform 75

Transform Digital Marketing Marketing Marketers 75

Marketing Insider Group

OCTOBER 11, 2016

The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group. In fact, now is the time to start reflecting on what worked for you and what didn’t. It takes time to build a good plan, so instead of waiting […].

Marketing Plan 100

Marketing Plan Marketing Marketers Content Marketing 100

Marketing Insider Group

DECEMBER 20, 2017

The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group. While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […].

Email Marketing 98

Email Marketing Marketing Strategy Marketing Marketers 98

Marketing Insider Group

OCTOBER 12, 2016

The post 3 In Demand Skills Every Marketer Should Have In 2017 appeared first on Marketing Insider Group. So what skills will you need to know to keep up with this ever-evolving field? And what killer skills will be in […].

Marketing 101

Marketing Marketers Analytics Content Marketing 101

Marketing Insider Group

FEBRUARY 9, 2017

Use these seven SEO trends to improve your Google search rankings in 2017. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Digital Current. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Marketing Insider Group.

SEO 84

SEO Marketing Marketers Content Marketing 84

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. To find out, we need to do a content marketing audit. It’s a fundamental marketing question. Some content strategies focus on social media.

SEO 145

SEO Content Marketing Analytics Promotion 145

Content Marketing Institute

DECEMBER 28, 2017

When marketers come up against frustrations, for example, Robert has a way of reframing their situations in such a way that new opportunities – for the individual and for the company – emerge. October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. Are you in?

Content Marketing 99

Content Marketing Transform Marketing Marketers 99

Marketing Insider Group

JUNE 5, 2017

We don’t need to remind you how crucial a company website is in 2017. In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. The post Comprehensive Guide to Creating the Perfect B2B Website in 2017 appeared first on Marketing Insider Group.

Marketing 72

Marketing Marketers Content Marketing 72

Marketing Insider Group

APRIL 5, 2017

It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts.

Promotion 57

Promotion Content Marketing Marketing Marketers 57

Marketing Insider Group

DECEMBER 28, 2016

You can go here to get the full story, but for the purposes of this survey, DGR defines a content-enabled campaign as a […]. The post 3 Biggest Insights For B2B Marketing 2017 [Research] appeared first on Marketing Insider Group.

Marketing 71

Marketing Marketers Branding Content Marketing 71

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works. Every week.

Content Marketing 102

Content Marketing Branding Entertainment Marketing 102

Marketing Insider Group

JUNE 26, 2017

Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. All too often, the … Continue reading "Is Your Content Marketing Aligned with Your Buyer Journey?".

Content Marketing 93

Content Marketing B2C Marketing Marketers 93

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

Content Marketing 103

Content Marketing Marketing Marketers Food 103

Content Marketing Institute

DECEMBER 26, 2017

@aweb44 How about customizing some of that creatively snarky content for women?@b_montchal Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). HANDPICKED RELATED CONTENT: 5 Steps to Improving Subscriber Data for More Personalized Emails. Whether you wanted it or not, Andrew Davis ( August 2017 ).

Content Marketing 91

Content Marketing Transform Marketing Marketers 91

Marketing Insider Group

DECEMBER 12, 2016

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Your marketing needs are as real and urgent as those of any multinational, […]. Running a small or medium sized enterprise can be a really tough affair.

Content Marketing 90

Content Marketing Marketing Plan Marketing Marketers 90

Marketing Insider Group

FEBRUARY 6, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on Marketing Insider Group. The list starts […].

Marketing 55

Marketing Marketers Content Marketing 55

Content Marketing Institute

JANUARY 2, 2019

In 2017, I shared a compilation of 23 inspirational quotes , from Rachael Ray to Ann Handley to Andy Weir and many people in between. Each of those quotes continues to inspire me and impact the way I think about content marketing. HANDPICKED RELATED CONTENT: The 3 Behaviors Driving the Most Creative Content Marketers.

Content Marketing 93

Content Marketing Marketing Marketers Energy 93