Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Writing a book takes a monumental investment of time, energy, and resources. For many, the dream of finishing a manuscript and publishing it can seem out of reach. Still, millions of aspiring authors strive to embark on a literary journey at some point in their lives.

Whitepaper 311

Whitepaper Transform Thought Leadership Energy 311

Search Engine Land

APRIL 26, 2024

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content update. Google did not tell us until April 26th, 52 days after the rollout began, that it finished on April 19th.

Product 145

Product Branding SEO 145

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).

Price 133

Price User-Generated Education eBook 133

OnPassive Marketing

JANUARY 19, 2024

The future of search is undergoing a significant transition in the rapidly changing digital world. Google is the industry powerhouse in the field of search engines. It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digit

Transform 145

Transform User-Generated SEO Advertising 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

illumin

APRIL 11, 2024

When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.

Branding 127

Branding Entertainment Advertising Advertisers 127

Practical eCommerce - Marketing

APRIL 21, 2024

Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more. The post Web Marketing Checklist: 42 Tactics for Traffic and Sales appeared first on Practical Ecommerce.

eCommerce 121

eCommerce Marketing Marketers SEO 121

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. I’ve been attending SXSW since 2010. It’s expensive, crowded, and — with 500 sessions a day — overwhelming — but I regard it as an essential part of my professional growth.

Gen Z 126

Gen Z Transform Energy Thought Leadership 126

Customers.ai

APRIL 10, 2024

If we’ve learned anything in Q1, it’s that 2024 isn’t messing around. Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. [graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out.

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Buffer Marketing

JANUARY 16, 2024

Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.)  This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.

Product 126

Product Communications Management Customer 126

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. Not too many times or you look spammy. Not too few or you don’t look relevant. I did SEO back then. It was very weird and search results were bad. Those were dark days online. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase.

SEO 127

SEO Copywriting CMO Analytics 127

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. More than 504 million people listen to podcasts around the globe and almost half of listeners reside in the United States. Research shows that around 144 million Americans listen to podcasts monthly. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program.

Thought Leadership 297

Thought Leadership Communications Product Branding 297

Search Engine Land

MARCH 22, 2024

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,” a Google spokesperson told Search Engine Land. In May 2023, Google opened up a Search Labs section for searchers to opt in to see and use the Google SGE results, that contained AI overviews.

User-Generated 145

User-Generated Place SEO 145

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Branding 121

Branding Customer loyalty CMO Digital Marketing 121

Content Marketing Institute

APRIL 26, 2024

Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?

Marketing 108

Marketing Marketers Advertising Advertisers 108

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? You’re not alone. Many businesses reach a point where the usual approaches no longer produce the desired results and everything they try just falls flat or I believe the technical term is “meh”.

CMO 80

CMO Transform Communications Marketing Strategy 80

Practical eCommerce - Marketing

APRIL 26, 2024

Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce.

Copywriting 110

Copywriting Branding eCommerce Marketing 110

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. In this guide, we’ve put together a list of the 12 best SEO services in 2024. They all have proven track records and a strong reputation in the market. Don’t have time to read the full guide?

SEO 117

SEO eCommerce PR Non-Profit 117

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. They usually name the same obvious trends over and over! This is the year of video! (yawn) And yet, we are in the midst of unprecedented, cataclysmic change. Let’s consider some non-obvious social media trends that are insightful, bold, and important! And you will be happy to know that I barely AI at all (too obvious!).

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Sprout Social

APRIL 18, 2024

Sprout Social features are designed to help you move at the speed of social. We release over a hundred updates per year that span across publishing, engagement, analytics, social listening and customer care. That’s a lot of social media tools at our customers’ disposal. Of course, there are a few fan favorites. The Smart Inbox, Approval Workflows, Tagging and more all get a lot of love on social and on review sites like G2, but there are some lesser known Sprout features that deserve some hype a

User-Generated 122

User-Generated Analytics Retail Thought Leadership 122

Buffer Marketing

JANUARY 25, 2024

Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business.

Finance 126

Finance Place New Markets Shipping 126

Orbit Media Studios

FEBRUARY 28, 2024

By Andy Crestodina Click! You have a visitor. They land on a page and begin navigating around your website. Hopefully, answers are easy to find. Navigation labels are clear. Internal links are useful. The search tool is helpful. But then they hit a dead end. These are places where the flow of visitors stops because the page is blank. There are no offers, no information, no reason to stay.

eCommerce 128

eCommerce Shipping Analytics Place 128

Search Engine Land

MARCH 20, 2024

Google’s March 2024 spam update rollout is now complete. The spam update started March 5, about 15 days ago. The March 2024 core update is still rolling out and will likely continue to roll out for the next couple of weeks. The spam update took 14 days and 21 hours to roll out, starting on March 5, and ending on March 20. Google wrote this morning, “The rollout was complete as of March 20, 2024.” March 2024 spam update.

SEO 144

SEO 144

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

MARCH 5, 2024

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall core ranking system. In addition, Google announced several new and updated spam policies that it will begin enforcing through automated algorithms and manual actions.

User-Generated 145

User-Generated SEO Advertising Advertisers 145

Search Engine Land

APRIL 9, 2024

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. Product image creation. The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé.

Transform 138

Transform User-Generated Traditional Marketing Advertising 138

Search Engine Land

APRIL 22, 2024

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. Because Google Chrome will use a proxy to connect to websites, it will mask users’ identities, meaning advertisers cannot distinguish between genuine and bot traffic.

Advertising 132

Advertising Advertisers Law Search Marketers 132

Search Engine Land

FEBRUARY 20, 2024

How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and site owners about how they are constantly being outranked by larger publishers and site owners in Google Search. The irony here is that story is currently being outranked by Reddit – no joke. Google ranking Reddit above HouseFresh.

SEO 145

SEO 145

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Search Engine Land

MARCH 18, 2024

Google is making a number of changes to its executive team running Google Search: Liz Reid , who was leading up core search experiences, will now be the Head of Search at Google. Cheenu Venkatachary will be the new lead of Search quality and ranking. With these changes, Pandu Nayak is stepping down as lead of search quality and ranking and will become Chief Scientist of Search.

Promotion 142

Promotion Product SEO 142

Search Engine Land

FEBRUARY 1, 2024

Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely in the near future. Danny Sullivan, Google’s Search Liaison told us that Google has “decided to retire it” and removed it from the Google Search result pages and will soon remove the cache completely.

SEO 145

SEO 145

Search Engine Land

JANUARY 31, 2024

Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each.

Transform 144

Transform Food Content Marketing Product 144

Search Engine Land

APRIL 26, 2024

Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier this month for a small slice of queries, are also increasing Search usage, according to Pichai: “Based on our testing, we are

User-Generated 126

User-Generated Management Product SEO 126

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Marketing