Content Marketing Institute
JANUARY 18, 2024
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.
Martech
JANUARY 17, 2024
“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. After multiple delays.
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Hootsuite
JANUARY 18, 2024
Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. ( Find more eye-popping stats abou
Aspiration Marketing
JANUARY 11, 2024
In the fast-paced world of inbound marketing, staying focused and achieving targeted results can feel impossible without a proper plan–and plans are built around goals. Without clear goals, it's easy to find yourself spreading resources thin, struggling to measure progress, and ultimately questioning the effectiveness of your efforts. This is where effective goal setting becomes your guiding light through the tunnels of inbound marketing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Set Up
JANUARY 30, 2024
At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. This Industry blog explores the ins and outs of the Professional Service industry.
Hubspot Marketing
JANUARY 3, 2024
It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. Incorporating humor can work for almost any business or any product. Businesses with highly specialized or expensive products can take advantage by appealing to all audiences.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JANUARY 25, 2024
Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.
Search Engine Land
JANUARY 31, 2024
Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each.
OnPassive Marketing
JANUARY 19, 2024
The future of search is undergoing a significant transition in the rapidly changing digital world. Google is the industry powerhouse in the field of search engines. It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digit
Businesses Grow
JANUARY 8, 2024
Annual social media prediction posts deserve their own category of boring. They usually name the same obvious trends over and over! This is the year of video! (yawn) And yet, we are in the midst of unprecedented, cataclysmic change. Let’s consider some non-obvious social media trends that are insightful, bold, and important! And you will be happy to know that I barely AI at all (too obvious!).
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Buffer Marketing
JANUARY 16, 2024
Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.) This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.
Orbit Media Studios
JANUARY 3, 2024
By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. Not too many times or you look spammy. Not too few or you don’t look relevant. I did SEO back then. It was very weird and search results were bad. Those were dark days online. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase.
Martech
JANUARY 30, 2024
Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. 1.
Search Engine Land
JANUARY 5, 2024
The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Why we care. Google SGE is expected to reduce organic traffic significantly to websites for many keywords because searchers will be able to get the answer directly in Google’s AI-generated answer.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sprout Social
JANUARY 9, 2024
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.
Customers.ai
JANUARY 30, 2024
Unless you’ve been living under a rock, you know the new Google bulk sender guidelines roll out on February 1st. As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. Meeting the 0.3% spam complaint threshold will be challenging for a lot of people and if teams don’t adjust, they are in big trouble.
Buffer Marketing
JANUARY 23, 2024
OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.
Orbit Media Studios
JANUARY 16, 2024
By Andy Crestodina It’s a website. You can put anything there. But should you? People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. It’s common to see websites that distract, confuse or worse. On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JANUARY 3, 2024
Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?
Search Engine Land
JANUARY 9, 2024
Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit your website will then be automatically redirected to your Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error, Google announced. Why we care. Businesses wanting to maintain their own website must create a new site using alternative tools, then update their Business Profile with the new site address before the deadline to ensure a smoot
Hubspot Marketing
JANUARY 3, 2024
In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language. The words newly added not only reflect technological advances but also capture the cultural zeitgeist.
Customers.ai
JANUARY 2, 2024
For most of us, heading into a new year means taking a look back. While somewhat counterintuitive, looking back often allows us to move forward. So, as we kick off a new year, I thought I’d take a look back and share with you the origins of Customers.ai. I’ll tell you how we got here, who we are, and of course, where we are going. How Customers.ai Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approxim
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Buffer Marketing
JANUARY 22, 2024
“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.
Social Media Examiner
JANUARY 18, 2024
Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? In this article, we’ll explore a social content strategy. Why is a Social Content Strategy so Important? In today's crowded online marketplace, simply having a social media presence is no guarantee of business success. While creators often […] The post Social Content Strategy: How to Build a Loyal and Profitable Audience appeared first on Social Media Examiner.
Martech
JANUARY 9, 2024
The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships.
Search Engine Land
JANUARY 31, 2024
With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sprout Social
JANUARY 24, 2024
LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.
Customers.ai
JANUARY 19, 2024
This content is password protected. To view it please enter your password below: Password: The post Protected: B2B Marketers Aren’t Ready for Google’s New Email Guidelines [Report] appeared first on Customers.ai.
Buffer Marketing
JANUARY 23, 2024
OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.
Hubspot Marketing
JANUARY 23, 2024
“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search. Joke’s on them. SEO has been ruining Google Search for 26 years. I was there for keyword stuffing, cloaking, and link farms. The idea that Google is somehow getting worse is a claim I’ve rolled my eyes at in both my official capacity as a marketer and as a consumer.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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