Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

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Gen Z Advertising Advertisers Millennials 125

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Reddit surpassed 330 million monthly active users in 2017. billion after 2017 funding rounds. General Stats. The site receives more than 21 billion monthly screen views. Crunchbase ).

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Gen Z Millennials User-Generated Advertising 139

Hubspot Marketing

MAY 9, 2022

Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Editor's note: This post was originally published in 2017, but was updated for comprehensiveness. The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Best Time to Post on TikTok.

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Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. This is a massive jump from 2017 when a mere 24% said they preferred the site.

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Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

APRIL 26, 2019

Despite the bad press, and even mixed feelings about social media's impact on society across generations, our data shows that social media sites like YouTube and Twitter are still major discovery channels for Gen Z, Millennials, and Gen X. Videos and your website are both crucial for brand engagement.

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Gen Z Millennials Product Customer 143

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

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Gen Z Millennials Inbound Marketing Entertainment 145

Buffer Marketing

APRIL 4, 2024

Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7%   As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. of its US user base to be exact.

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Gen Z User-Generated Entertainment Millennials 97

Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Their report, The Millennials Are Here! The deep dive – Industry analysis. (34:42): Read the report.

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Content Marketing Millennials Marketing Marketers 89

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. With the rise in buying power of Gen Z and millennials, glitzy celebrity endorsements won’t stand the smell test that these two skeptical generations subject every marketing message to. We couldn’t agree more.

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Gen Z Whitepaper Millennials Transform 116

Girl Power Marketing

SEPTEMBER 30, 2021

scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. Older Millennials are also flocking to the app, with over 18% signing up. By the time TikTok burst on the U.S. Recent numbers show that nearly 10% of users are between the ages of 55 and 64. Yes, your grandma might be on TikTok.

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Gen Z Entertainment Millennials User-Generated 52

Adobe Experience Cloud Blog

DECEMBER 20, 2016

For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away. Make Data Your Playground.

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Thought Leadership Millennials B2C eBook 124

Content Marketing Institute

OCTOBER 28, 2017

05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38): 14:28 ): Who are 2017’s top brands, ranked by customer loyalty? Their report, “The Millennials Are Here! Show details. (00:01): 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!” Source: AdAge ).

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Content Marketing Millennials Marketing Marketers 72

Hootsuite

DECEMBER 17, 2019

Watch time for videos on “which product to buy” doubled between 2017 and 2018. Between 2017 and 2018, YouTube users increased their daily engagement with creators and videos. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. And maybe include a killer CTA ).

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Advertising Advertisers Marketing Marketers 145

Content Marketing Institute

OCTOBER 21, 2017

. (05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Their report, “The Millennials Are Here! Source: W&V [German language site]) . (46:30):

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Content Marketing Millennials Marketing Marketers 67

Hubspot Marketing

MARCH 12, 2020

Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). 69% of millennials will trade other benefits for flexible work options including remote work. ( The amount of people who work remotely at least once per week has grown by 400% since 2010. Owl Labs ). Owl Labs ). CoSo Cloud ). Buffer ).

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Millennials Analytics Communications Management 144

Martech

AUGUST 25, 2021

He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories. ” In 2017 he started a Slack channel. As Mike Rizzo tells it, it wasn’t by design that he became a community practitioner. But: “I didn’t even realize I was trying to build communities.”

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Transform Retail Marketing Marketers 144

SocialPilot

JANUARY 15, 2024

The time spent watching Instagram videos has increased 80% since 2017. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Viewers can remember Facebook video ads by companies 23% more if their names appear within the first 3 seconds. Social Media Video Stats for Instagram 53.

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Video Marketing Gen Z Marketing Marketers 83

Hubspot Marketing

MARCH 22, 2018

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. 40% of millennials are already using voice search before making an online purchase. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search. Mobile First. Machine Learning and AI.

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eCommerce Millennials Shipping Price 143

Hubspot Marketing

NOVEMBER 26, 2019

While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. TikTok's revenue more than tripled between 2017 and 2018. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. Apple App Store ). Demographics. Sensor Tower).

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Gen Z Entertainment Millennials Advertising 145

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year.

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Marketing Strategy B2C User-Generated Millennials 111

Dana Nicole

FEBRUARY 1, 2021

Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions. Find more statistics at Statista.

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Gen Z Millennials User-Generated Transform 52

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. The millennial market is really who banks like ours are looking to connect with.”. Enrollment is limited and ends December 15, 2017 for winter semester. It’s a key market for us.

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Education Marketing Strategy Branding Energy 99

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. In 2017, mobile shopping had it’s first 2 billion dollar spend on Cyber Monday.

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Shoppers Retail Millennials Promotion 92

Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. 90% of all internet traffic in 2017 will be video. 29% of Millennials find love through Facebook while 33% are dumped via wall posts or text messages. Click To Tweet. Click To Tweet.

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Transform Millennials Shoppers Management 98

Neil Patel

DECEMBER 29, 2020

Take Chase Bank’s tweet ostensibly advising a Millennial. In 2017, the fast-food chain decided to take a risk and turn their sweet-looking mascot, Wendy, into a witty snarker who trolls other fast-food brands’ accounts. They’re not even thinking about retirement. The same goes for memes. Develop Your Brand’s Personality With Memes.

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Content Marketing Gen Z Entertainment Food 145

Hootsuite

OCTOBER 8, 2019

. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. — University of British Columbia (@UBC) February 21, 2017. Instagram Live is a fantastic platform to reach younger audiences as it is the most popular social media site amongst millennials and Gen-Z by far. Crisis communication.

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Education Gen Z Millennials Promotion 111

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Year Launched: 2017 (Founded in 2016). In 2018, the lip-syncing app, Musical.ly

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Gen Z Entertainment Millennials Marketing 145

Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% of millennials already say they follow brands on social media. At the same time, 41% of those millennials said they follow brands for information, whether it’s on their products, services or industry experience. Milwaukee is so fun! Head over and check them out.

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Millennials User-Generated Promotion Marketing 66

Content Marketing Institute

SEPTEMBER 6, 2018

For example, since the HITN site launch in 2017, HIMSS and its content agency, Mahlab , have built a Facebook audience from the ground up, exceeding growth targets and the audience size of its main Australian competitor by 267%.

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Content Marketing Health Millennials Entertainment 74

Duct Tape Marketing

DECEMBER 7, 2023

His book Digital Human (2017) championed the concept of prioritizing humans in the digital transformation. You think of some of what we've talked about has really been attributed to millennials. John (14:56): I know in my organization, most of the members of our team are fit into the millennial generation, age wise.

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Transform Millennials Non-Profit Place 77

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. Good question.

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Millennials eCommerce Shoppers Advertising 145

Bannerflow

JULY 5, 2019

That’s exactly what CMC Markets did in the UK with their display ad campaign hours after the British General Election of 2017. It’s worth noting that The Economist followed up this display campaign with another, this time focused on millennials. Programmatic advertising offers marketers the ability to maximise the moment.

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Millennials Advertising Advertisers Communications 68

Power Digital Marketing

DECEMBER 1, 2022

And while videos on this platform used to be exceedingly short—TikTok had a 15-second time limit upon its release in 2017—they’ve since extended the limit to three minutes. . TikTok is a terrific choice for a B2C company whose target audience includes millennials and Gen Z, and it may be easier to develop a following than on YouTube.

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Gen Z User-Generated Millennials B2C 52

Sprout Social

JANUARY 16, 2020

Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. Marketing via authenticity is essential to reaching Gen Z and younger millennials who are often the arbiters of what goes viral. A common thread between most pieces of viral content is that they’re human.

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Gen Z Marketing Marketers Promotion 103

Rock Content

SEPTEMBER 18, 2017

Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials. Sorry NBC, you don’t have a “Millennial problem.” In 2017, if we shift our mindset just a little to lead with intent, we can shift our tactics and our budgets to better serve our audience.

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Outbound Marketing Inbound Marketing Branding Logistics 45

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. Think back to 2017, when Carter Wilkerson asked Wendy’s how many retweets he’d need for a year of free chicken nuggets. — Carter Wilkerson (@carterjwm) April 6, 2017.

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Millennials Management Health Branding 29

Hubspot Marketing

FEBRUARY 12, 2019

46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in. The number of channels with more than 1 million subscribers increased by more than 75% since 2017.

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Video Marketing Millennials Gen Z User-Generated 141