Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

Real Estate 125

Real Estate Transform CMO Marketing 125

Adobe Experience Cloud Blog

JUNE 11, 2021

For the 2021 Adobe Experience Maker Awards , this year’s finalists were selected from a pool of submissions larger and more diverse than ever. For the 2021 Adobe Experience Maker Awards, we looked for individuals, teams, and companies that are using technology to uncover new opportunities and reimagine digital experiences.

Transform 146

Transform Pharmaceutical Customer Journey Thought Leadership 146

Content Marketing Institute

DECEMBER 10, 2020

Find out what themes emerged in their predictions for content marketing in 2021. Continue reading → The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute. We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts.

Content Marketing 145

Content Marketing Marketing Marketers 145

Martech

JANUARY 12, 2022

Online shoppers saw over 6 billion out-of-stock messages during the 2021 holidays, according to the Adobe study. Computers saw a 10% discount in 2021 compared to 22% off in 2020. There were marginally higher discounts in 2021 for apparel and toys. This was 253% higher than 2019, in pre-pandemic times. Less discounting.

eCommerce 116

eCommerce Shoppers Transform Retail 116

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Use these startup tools to connect with your customers in 2021.

Analytics 145

Analytics Communications Education Management 145

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Finding the best display advertising campaign of 2021. Here’s a reminder of our 2021 seasonal champions: Winter 2021: Nextory. Spring 2021: Amedia. Summer 2021: Telenor. Autumn 2021: Center Parcs.

Advertising 98

Advertising Advertisers Management Promotion 98

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. The 2021/22 Geniuses. The post Gartner announces the 2021-22 Genius Brands appeared first on MarTech. A complete list of the Genius Brands can be found here. Processing.Please wait.

Branding 105

Branding Retail Food Digital Marketing 105

Martech

JULY 29, 2021

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. The CDP industry has ballooned to an estimated $1.6

Analytics 113

Analytics Customer Product Marketing 113

Content Marketing Institute

OCTOBER 12, 2020

Peer into the 2021 crystal balls of 20 content marketing experts. Continue reading → The post What’s Up in 2021 for Content Marketing? Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing).

Content Marketing 145

Content Marketing Marketing Marketers 145

Litmus

OCTOBER 27, 2021

Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Get the 2021 State of Email report for full access to the data, resources, and hands-on advice that will keep you as a leader of email innovation. The post What Are the Insights From the 2021 State of Email?

CMO 120

CMO Email Marketing Branding Product 120

Bannerflow

MAY 8, 2024

E-commerce and online shopping saw a huge increase in sales during 2020. A survey by Deloitte in the UK found around 40% of respondents did more online shopping during lockdown than before. Grocery shopping specifically saw a huge surge in sales, with the share of e-commerce sales increasing from 7% to 15% at their peak.

Retail 98

Retail Advertising Advertisers 98

illumin

FEBRUARY 11, 2022

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. However, with economies reopening, 2021 was a much better […]. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.

Retail 98

Retail 98

Search Engine Journal

SEPTEMBER 12, 2021

A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data. The post Facebook & Instagram Topics to Watch For Q2 2021 appeared first on Search Engine Journal.

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Neil Patel

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021. What SERP result trends should you pay attention to for 2021 and beyond?

SEO 144

SEO Analytics Digital Marketing Food 144

Search Engine Journal

NOVEMBER 17, 2021

Google is giving everyone advance notice that the November 2021 broad core algorithm update will be released later today. The post Google Launching November 2021 Broad Core Algorithm Update appeared first on Search Engine Journal.

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Sprout Social

SEPTEMBER 14, 2020

While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. And though marketers can’t predict what will happen in the new year, we can use what we’ve learned in the last nine months to improve our marketing strategy for 2021.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Customer loyalty 145

Search Engine Journal

AUGUST 31, 2021

The post Redefining SEO Automation in 2021 appeared first on Search Engine Journal. Automation is not a tool that simply replaces manual work. Learn and understand what true automation is and how to leverage its full potential.

SEO 134

SEO 134

Search Engine Land

NOVEMBER 28, 2022

compared to 2021, according to a report by Sensormatic Solutions. compared to Black Friday 2021, Bloomberg reports. The post Black Friday sales up nearly 12% from 2021 appeared first on Search Engine Land. Interestingly, visits to physical stores on Thanksgiving Day increased by 19.7% compared to last year.

Shoppers 93

Shoppers Health eCommerce Retail 93

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

Market Trends 145

Market Trends Transform CMO Marketing 145

Adobe Experience Cloud Blog

OCTOBER 16, 2020

I am thrilled to announce that applications are now open for the 2021 Marketo Engage Champion program. If you are a customer or partner interested in taking your Marketo Engage expertise and thought leadership to the next level, I encourage you to apply for the 2021 program. . APPLY HERE.

Thought Leadership 134

Thought Leadership Product Customer Branding 134

Search Engine Journal

JULY 30, 2021

The post 5 Best Digital Marketing Courses to Take in 2021 appeared first on Search Engine Journal. Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today.

Digital Marketing 144

Digital Marketing Marketing Marketers Education 144

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. — Hootsuite (@hootsuite) June 10, 2021. Here’s the full list of 2021 LinkedIn statistics (and LinkedIn demographics , too. Get Started.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 94

Transform Email Marketing CMO Education 94

Litmus

SEPTEMBER 8, 2021

Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% Tune in next month as we share our findings and for our 2021 State of Email Engagement report, where we look at the data for the whole year together. The top 3 email clients remain the same: Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail).

Marketing 121

Marketing Marketers Analytics Place 121

Content Marketing Institute

NOVEMBER 3, 2020

How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Continue reading → The post 7 Content Experts Share What Matters Most in 2021 appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Source: 2021 State of Email.

CMO 113

CMO Email Marketing Communications Branding 113

Search Engine Journal

NOVEMBER 3, 2021

The post Google Rolls Out November 2021 Spam Update appeared first on Search Engine Journal. Google’s Danny Sullivan confirms a spam-fighting algorithm update has started rolling out to search results and will be fully rolled out within a week.

SEO 142

SEO 142

Search Engine Journal

MARCH 24, 2022

In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. The post Google Removed 7 Million Fake Business Profiles In 2021 appeared first on Search Engine Journal.

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Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. The post 10 top retail sector video ads of 2021 appeared first on MarTech. The winners highlight some important themes, some of them pandemic-related. Processing.Please wait.

Retail 114

Retail Gen Z Video Marketing Marketing Plan 114

Adobe Experience Cloud Blog

APRIL 6, 2021

And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community. Click here to register for free.

Thought Leadership 111

Thought Leadership Customer Journey Management Customer 111

Search Engine Journal

DECEMBER 8, 2021

The post Google Reveals Top Searches Of 2021 appeared first on Search Engine Journal. Google's annual recap of the year's top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities.

SEO 127

SEO 127

Search Engine Journal

DECEMBER 1, 2021

The post Google December 2021 Product Review Update appeared first on Search Engine Journal. Google announced the rollout of a Product Review Update that will last during three entire weeks. Happy Holidays or bad timing?

Product 128

Product SEO 128

Chief Martec

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. 2021 also saw a huge acceleration of the no-code paradigm.

CMO 136

CMO B2C User-Generated Customer 136

Litmus

JUNE 8, 2021

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. Let’s see how email client market share changed in May 2021. in May 2021 (an 18.3%

Marketing 131

Marketing Marketers Place Analytics 131

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Between January and August 2021, entertainment ads featuring video experienced a click-through-rate (CTR) uplift of 442.86% compared to average display creative.

Entertainment 98

Entertainment Advertising Advertisers Customer loyalty 98