Backlinko

MARCH 13, 2024

minutes 2025 3 hours 58.5 billion 2025 5.28 Year Daily Smartphone Usage in the US 2019 3 hours 1.1 minutes 2020 3 hours 24.5 minutes 2021 3 hours 37 minutes 2022 3 hours 45 minutes 2023 3 hours 50.3 minutes 2024 3 hours 54.8 minutes Source: eMarketer Number of Smartphone Users Worldwide As of 2024, an estimated 4.88 billion 2016 1.43

Communications 105

Communications Product Marketing Marketers 105

Martech

FEBRUARY 13, 2024

Generation Z demographic by the end of 2025. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Snapchat is expected to reach almost 50 million members of the U.S. Why we care.

Gen Z 106

Gen Z User-Generated Influencer Marketing Branding 106

Search Engine Land

FEBRUARY 5, 2024

In a separate legal matter, Google is set to go to trial in March 2025 in a U.S. District Judge Leonie Brinkema explained in an order that a summer trial would have presented logistical challenges, reports Reuters. Both Google and the Justice Department declined to comment on the jury trial date. Additional lawsuits. federal court in Texas.

Logistics 109

Logistics Advertising Advertisers Management 109

illumin

APRIL 23, 2024

Since 2016 the company has brewed over 13 billion of its beers with 100% renewable electricity and aims to do so for its entire supply by 2025. Budweiser – Earth Day 2021 Budweiser took the opportunity to share its work on sustainability with its current and potential customers.

Entertainment 111

Entertainment Advertising Advertisers Education 111

Econsultancy

JANUARY 9, 2023

trillion by 2025. With social media platforms including TikTok, Instagram, and Pinterest adding new commerce features – from shoppable Reels to product tagging in live-streams – brands are investing, and consumers are buying in. Consequently, social commerce is expected to be worth $1.2 Where should they start, and how can they.

Product 110

Product Branding eCommerce Marketing 110

illumin

JANUARY 16, 2024

eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. per user, per hour by 2025. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. Meta holds in its hand the favor of marketers and the potential for higher ad revenue.

Advertising 104

Advertising Advertisers Retail User-Generated 104

Martech

APRIL 6, 2022

billion by 2025, more than double the 2021 total of $14.44 million in 2025, according to another study by them. Processing.Please wait. The market. CTV ad spending will reach $34.49 billion, according to an Insider Intelligence. US AVOD viewers are expected to grow from 127.7 million in 2021 to 164.0 Why we care.

Digital Marketing 108

Digital Marketing Advertising Advertisers Customer 108

Martech

APRIL 18, 2023

Forrester predicts that, by 2025, account-based marketing will become the main way most B2B companies identify, plan, manage, and measure buying and post-sale activity. What goes into a successful ABM strategy?

Digital Marketing 112

Digital Marketing Management Marketing Marketers 112

CMO Network

FEBRUARY 7, 2023

trillion industry that has worked its way into every aspect of our daily lives, the global wellness economy is forecast to reach $7 trillion by 2025. Wellness is being rebooted and coming to your front door soon.

CMO 89

CMO 89

Martech

JUNE 1, 2022

Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. The move gives Zeta access to more than 300,000 active AWS customers who will be able to deploy ZMP as part of their Enterprise Discount Program. Planning rapid growth.

Marketing Automation Platform 97

Marketing Automation Platform CRM Marketing Marketers 97

Martech

MAY 13, 2024

Q: Google has said it is pushing the complete deprecation of third-party cookies back to 2025. .’s Competition and Markets Authority. Interview edited for length and clarity.)

Advertising 110

Advertising Advertisers CMO Customer 110

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Billion in 2025. It’s no wonder that studies project that geolocation marketing will reach over a $38 billion spend by 2025. And much more.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Martech

AUGUST 19, 2021

billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. The CDP Institute, an organization that provides vendor-neutral information about customer data management in general and CDPs in particular, expected industry revenue to reach at least $1.3 billion in 2020.

Customer 122

Customer B2C Management Place 122

Econsultancy

OCTOBER 24, 2022

Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as shoppers increasingly display a demand for hybrid retail services. Other research also predicts solid growth, with the global BOPIS market (‘buy online pick up in store) expected to reach $703.18

Retail 91

Retail Shoppers eCommerce Marketing 91

Sprout Social

OCTOBER 26, 2023

billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. billion by 2025. The global influencer marketing platform industry is expected to hit $22.2 It hit $15.2

Influencer Marketing 124

Influencer Marketing Entertainment Marketing Marketers 124

Search Engine Land

NOVEMBER 4, 2022

Four new Apple Search Ad placement options New Apple ad spots are coming by the end of the year Apple’s ad business may reach $6 billion by 2025. Apple has been pushing aggressively lately to generate more demand and ad space for advertisers. A deal with the MLS.

User-Generated 104

User-Generated Advertising Advertisers Place 104

illumin

APRIL 29, 2024

This shouldn’t be taken for granted – the period from today until early 2025 is not a heck of a lot of time. That “chaos” is now expected to ensue at the beginning of 2025. This recent announcement is once again, a lifeline for those who haven’t made the transition yet to go cookieless.

Advertising 59

Advertising Advertisers Product Branding 59

Martech

APRIL 18, 2024

We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” So all your emissions as clients, that’s our scope 3 emissions, as well as our 20,000 suppliers for various things we purchase. Fifty percent of our energy now comes from renewables. Curbing marketing emissions.

Advertising 113

Advertising Advertisers Finance Marketing 113

Martech

JANUARY 26, 2024

By 2025, there will be enough case studies to say, “Oh my god. So my feeling is by 2025, we will start to see the ramifications of this. Writers are going to start using it. SEO people are going to use it. Email marketers are going to use it. Accountants, lawyers, everybody’s going to start kind of figuring it out.

Transform 98

Transform New Technology Marketing Automation Platform SEO 98

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. As a result, more and more AI-powered solutions are being announced every day. And businesses are eager to get them.

PR 105

PR User-Generated Influencer Marketing Analytics 105

Backlinko

APRIL 11, 2024

million in 2025. According to eMarketer estimates, there are 30 million Threads monthly active users in the US alone in 2024, up from 23.7 million in 2023. Thread’s monthly active user base is forecasted to grow to 33.9 It took the platform less than 5 days to reach 100 million signups.

User-Generated 80

User-Generated 80

Martech

MARCH 3, 2022

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . iPaaS will lead the way at a predicted revenue of $9 billion by 2025. . The business automation market is showing no signs of slowing down. Source: Gartner.

Transform 98

Transform Marketing Marketers Management 98

Martech

SEPTEMBER 9, 2022

trillion by 2025. B2B martech spending will reach $6.6 billion by the end of the 2022 and exceed $8.5 billion by 2024. Spending increases by B2B firms will outpace increases by B2C companies. Read next: Worldwide spend on marketing to hit $4.7 Martech spending is still ahead of spending on marketing overall. in 2021, according to Gartner.

B2C 110

B2C Analytics Customer Marketing 110

Calvyn Lee Blog

JANUARY 28, 2023

of all e-commerce sales) by 2025. Still, unexpected setbacks, such as the shutdown of Facebook live shopping in October, show that marketers still need to stay agile when it comes to investing in new channels. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2 trillion (accounting for 16.7%

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Martech

DECEMBER 10, 2021

is forecast to reach over $56 billion in sales by 2023, $80 billion by 2025. The survey, conducted for Sprout Social by Lucid, questioned over 1,000 U.S. adults aged 18-75, each of whom used at least one social media platform. 65% had already made social commerce purchases. Social commerce in the U.S. Why we care.

Branding 115

Branding Shoppers Place Management 115

Hubspot Marketing

MARCH 2, 2023

The scrubs market is expected to be worth over $236 million by 2025 , and Fabletics saw an opportunity to tap in. The brand pledged to donate 25,000 pairs of scrubs to medical professionals across the U.S. and has tapped company spokesperson Kevin Hart to help distribute scrubs to an organization in Philadelphia.

Product 95

Product Fashion Advertising Advertisers 95

Martech

JANUARY 10, 2022

trillion space by 2025. But that’s a whole other story. Kim Davis Editorial Director. What we’re reading. Social commerce is a model brands, retailers and platforms must embrace. It’s set to be a $1.2 An excellent explainer on the social media space from Accenture: “ Why Shopping’s Set for a Social Revolution.”.

Health 115

Health Retail Digital Marketing Place 115

Backlinko

MARCH 13, 2024

Year App Store (iPhone) Spending Google Play (Android) Spending 2021 $85 billion $47 billion 2022 $92 billion $45 billion 2023 $108 billion $51 billion 2024 $124 billion $58 billion 2025 $142 billion $65 billion 2026 $161 billion $72 billion Source: Sensor Tower Best-Selling Smartphones on Android vs iOS (iPhone) According to Counterpoint Research, (..)

Branding 111

Branding Marketing Marketers 111

SmartBrief - Marketing

MAY 3, 2024

Scott-Dawkins forecasts digital will surpass TV into 2025 and the rest of the industry by 2028. Shelly Palmer, professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, then followed with an AI-focused talk, “Disruption and Innovation.”

Advertising 76

Advertising Advertisers Market Segmentation Analytics 76

Digital Marketer

APRIL 18, 2024

million by 2025. According to a recent report by eMarketer, the number of cord-cutters in the U.S. is expected to reach 65.1 million by the end of 2023, representing a 6.9% increase from 2022. This trend is projected to continue, with the number of cord-cutters reaching 72.2

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Martech

MARCH 11, 2022

(Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. reached a record $10.73 Source: Statista ) Mobile game consumer spend reached $116 billion in 2021 – $16 billion more than in 2020. Source Data.ai ) User penetration is expected to hit 28.5% Statista) Mobile gamers play 10+ hours a week, on average.

Advertising 115

Advertising Advertisers Digital Marketing Marketing 115

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Accenture research from early this year forecasts that shopping on social media will grow three times as fast as ecommerce itself to reach $1.2 Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

SEPTEMBER 12, 2022

Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. The cut-off year to be considered born into Gen Alpha is 2025. This generation is the first to be born entirely in the 21st century — in a fully digital world.

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Martech

JANUARY 3, 2024

Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. “It would be unlikely for consumers to stop using social media altogether in short order.”

Entertainment 140

Entertainment Advertising Advertisers User-Generated 140

Backlinko

MARCH 11, 2024

billion 2025 $7.47 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2026 $8.44 billion 2027 $9.53 billion 2028 $10.76 billion 2029 $12.14

Customer Journey 101

Customer Journey Marketing Automation Platform Marketing Marketers 101

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Gartner predicts that 80% of B2B sales interactions will occur on digital channels by 2025. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. trillion USD market cap.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Hubspot Marketing

MARCH 20, 2023

dollars in 2025, a significant increase from the market size in 2016, which stood at 190.8 Whether used to improve customer service or auto-populate data for internal reporting, this tech yields some surprising statistics. Image Source 11. The chatbot market is forecast to reach around 1.25 billion U.S. million U.S.

Marketing 124

Marketing Marketers Global Marketing Advertising 124