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How marketers are investing in games: IAB PlayFronts

Martech

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. billion by 2027. Why we care. While gamers are a ubiquitous multitude, they are not a demographic monolith. Forty percent of current game advertisers plan to increase spending in 2024. billion in 2024 to $11.5

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What is retail media – and why it’s taking over in 2024

illumin

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year.

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What is the Economic Impact of a TikTok Ban?

Hubspot Marketing

Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok?

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How are you dealing with time-space compression?

Businesses Grow

A new study representing the consensus of AI experts, as evaluated on Metacalculus , has moved the projected AGI timeline up from 2042 to 2027. I mean, this was the projection six months ago, and now they’re saying this is coming in 2027. I’ll be out of the picture by then. Hold the presses. Don’t just be legal.

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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

With this in mind, brands looking to establish a presence on Lemon8 can benefit from having a healthy mix of organic, user-generated, and promotional content to avoid fatiguing their audiences. Moolah-la: the creator economy is expected to reach $500 billion by 2027. Is Lemon8 worth investing in?

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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

With this in mind, brands looking to establish a presence on Lemon8 can benefit from having a healthy mix of organic, user-generated, and promotional content to avoid fatiguing their audiences. Moolah-la: the creator economy is expected to reach $500 billion by 2027. Is Lemon8 worth investing in?

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How Conquista Tu Mundo with Johnny Abraham leveraged Manychat to drive $15,000 in launch sales in 20 days

Many Chat

million by 2027. The strategy takes a twofold approach: a workshop launch, with open and closed cart dates, and to promote and sell Johnny’s evergreen products, including Johnny’s online workshops and events, his podcast, and a paid membership program.