Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Social media is no different.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is user-generated content? An example of user-generated content from Calvin Klein.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Martech

MAY 7, 2024

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. Image generation.

Advertising 110

Advertising Advertisers User-Generated Price 110

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 94

Social Media Marketing Analytics Marketing Marketers 94

Martech

MAY 6, 2022

For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy. TikTok launched the campaign and let its users do the rest.

Social Media Marketing 112

Social Media Marketing Non-Profit User-Generated Transform 112

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 63

Social Media Marketing Marketing Strategy Marketing Marketers 63

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 79

Social Media Marketing User-Generated Marketing Marketers 79

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. 433 million users are nothing to sniff at either.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 105

Social Media Marketing Retail Branding Shoppers 105

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads. billion in 2023.

Social Media Marketing 90

Social Media Marketing Gen Z Education Health 90

SmartBrief - Marketing

JULY 11, 2023

And while Meta remains in the top seat for social media advertising with 90% of respondents using Facebook and 79% using Instagram for marketing, there are new social media platforms such as BeRea l that are gaining momentum and targeting consumers in a more organic and authentic way.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate?

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. But social media in healthcare is not uncharted territory. Wake up and smell the antiseptic, Doc. Measure ROI.

Social Media Marketing 84

Social Media Marketing Health Education Marketing 84

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Long-term ads.

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

Buffer Marketing

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content.

User-Generated 88

User-Generated Product Branding Retail 88

Hootsuite

MAY 28, 2020

With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. Where do Twitter users reside?

Social Media Marketing 145

Social Media Marketing Education User-Generated Millennials 145

Hootsuite

MARCH 11, 2020

Here are just a few key numbers to keep in mind for context: 675+ million users worldwide. 303 million monthly active users. 9% of US users visit the site multiple times a day. 12% of US users visit the site daily. 303 million monthly active users. 9% of US users visit the site multiple times a day.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hubspot Marketing

OCTOBER 3, 2022

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. TikTok Advertising Stats To Know. TikTok has 1 billion global daily active users. 52% of TikTok users in the U.S. HubSpot Blog).

Gen Z 136

Gen Z Advertising Advertisers User-Generated 136

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. billion monthly active users. Facebook reaches the largest number of users aged 13-17.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Marketing Insider Group

MAY 27, 2024

Regardless of whether you primarily focus on onsite content, offsite content, or a combination of the two, your content is going to generate more brand awareness and name recognition. This is especially powerful if you support your content with supplementary marketing and advertising strategies. Who is this for?

Inbound Marketing 99

Inbound Marketing User-Generated Social Media Marketing Marketing 99

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Tailored Audiences. Promoted Tweets.

Advertising 128

Advertising Advertisers User-Generated Promotion 128

Hubspot Marketing

MAY 27, 2024

Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. However, over 10 million businesses are actively advertising on the platform to billions of active users. Wait … isn't it oversaturated then?

Gen Z 125

Gen Z Customer Journey Advertising Advertisers 125

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. There is so much more that marketers can and should explore. Facebook, LinkedIn, and Twitter).

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? TikTok users span 150 countries worldwide.

Advertising 142

Advertising Advertisers User-Generated Marketing 142

SocialPilot

JANUARY 9, 2024

With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. How is AI used in Social Media? What is your post about?:

Transform 90

Transform Social Media Marketing User-Generated Advertising 90

OnPassive Marketing

SEPTEMBER 8, 2022

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. Is Influencer Marketing Is More Effective Than Traditional Advertising ?

Influencer Marketing 69

Influencer Marketing Advertising Advertisers Marketing 69

Hootsuite

FEBRUARY 18, 2022

Before we get into it, here’s a quick recap our strategic focus for 2022: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools you need to be successful. Create LinkedIn lead generation campaigns. This feature will be available to our Professional users. You asked, we listened!

Advertising 112

Advertising Advertisers User-Generated Analytics 112

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. For instance, imagine an ecommerce company using AI to analyze user interactions. After researching, the brand discovered that users were overwhelmed by their vast number of products.

User-Generated 117

User-Generated eCommerce Social Media Marketing Copywriting 117

Hootsuite

APRIL 13, 2020

With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. How to advertise on Instagram. Stories ads.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Sachs Marketing Group

FEBRUARY 26, 2024

A robust social media following is the golden ticket to enhancing brand visibility, driving engagement, and fostering loyalty. However, with millions competing for attention, standing out requires more than presence – it demands a results-driven social media marketing strategy. billion in 2024.

Social Media Marketing 97

Social Media Marketing Transform User-Generated Advertising 97

Bannerflow

APRIL 25, 2022

Social media campaigns are a form of advertising that takes place across a brand’s social channels. Let’s look at seven of the best social media advertising examples out there. What social media campaigns are featured? Pantone “User Generated Color” . Buzzfeed “Tasty”.

Advertising 52

Advertising Advertisers User-Generated Food 52