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AI-powered martech releases and news: Feb. 15

Martech

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Today we have a tale of two surveys with very different messages.

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Google’s Florida update: 20 years since the SEO ‘volcanic eruption’ 

Search Engine Land

When Google launched in 1998 there was a huge amount of PR given to the “magical” new algorithm named after its inventor (and Google co-founder) Larry Page. But the term repeated most in the paper is “non-affiliated.” It’s because of that there is so much speculation that Google was simply doing something to target affiliate marketers.

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What Is Marketing — And How to Get It Working for You

Exposure Ninja

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What is it, exactly? Social media?

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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

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How SEO content helps increase sales

Search Engine Land

Support for other sales and marketing channels SEO's broad scope extends its influence across various sales and marketing disciplines. Whether it's pay-per-click advertising ( PPC ), affiliate marketing, social media marketing, or public relations (PR), SEO provides support and visibility to other channels.

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10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts

Hubspot Marketing

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

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Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future

Litmus

I started my career as a marketing coordinator for an e-commerce team. As part of the role, I supported the company’s presence on comparison shopping engines and helped on affiliate marketing and email campaigns. What do you love about email marketing? The rest, you could say, is history.