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From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

Animalz blog

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81
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The latest in AI-powered marketing technology releases

Martech

When users pose consumer analytics questions in plain English, they receive responses with extensive citations linking back to source data in CivicScience’s InsightStore. Dynamic Yield by Mastercard’s Shopping Muse is an AI tool that changes how consumers search for and discover products in a retailer’s digital catalog.

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Transforming content marketing lifecycles with AI

Martech

Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. Popular AI tools for reporting and analytics: Funnel.io

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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. This shows up right on your profile and allows people to easily visit your website and learn more about your product when they want to.

Analytics 107
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B2B Marketing 2024: Essential Trends for Marketers

Rock Content

A few ways to accomplish this is to find ways to provide any of the following: Personalized recommendations Personalized emails Personalized product offerings Personalized content tailored to their particular needs By doing so, you can enhance engagement and boost conversion. Intel CMO Karen Walker sees this as a power play of sorts. “

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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Health 118
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How to create better social listening queries

Sprout Social

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL).

Health 93