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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 106
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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. Need assistance with effectively leveraging AI for marketing?

Insiders

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The Art and Science of Content Marketing: Strategies for Impact

Rock Content

The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. The president and CEO of marketing agency RAPP New York, Justin Thomas-Copeland, put it this way: “ Creativity can be helped, guided, and validated by data and analytics.

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Crafting Effortless Sales Through ‘Wow’ Moments in Experience Marketing

Digital Marketer

This involves deep market research, customer interviews, and leveraging data analytics to paint a comprehensive picture of your target demographic. Measuring Success: Utilize analytics tools to track the success of your experience marketing initiatives.

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10 metrics to track influencer marketing success in 2024

Sprout Social

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

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Media buying in 2024

illumin

Media planners work closely with marketing teams to develop a comprehensive plan that aligns with the brand’s goals and objectives. They conduct market research, analyze industry trends, and evaluate various media options to determine the optimal channels and placement strategy.

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Data-Driven Decision Making (Research & Expert Tips)

Hubspot Marketing

You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs). Gather relevant data from sources like internal databases, surveys, customer feedback, market research, or external sources. Not an analytics pro? Collect and prepare data. Interpret the findings.