Search Engine Land

OCTOBER 30, 2023

Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns succeed Register and attend “Become a Data Champion By Mastering Marketing Analytics Automation,” presented by Altyrex. Click here to view more Search Engine Land webinars.

Analytics 95

Analytics Marketing Marketers Whitepaper 95

Search Engine Land

OCTOBER 11, 2023

This whitepaper from SearchPilot explains how SEO A/B testing provides a disciplined, data-driven approach to avoid losses and boost results. Download this paper to: Understand the marketing benefits of SEO A/B testing Utilize data and analytics to make informed decisions, cutting through noise from seasonality, Google updates, etc.

Whitepaper 98

Whitepaper Digital Marketing SEO Analytics 98

Rock Content

MARCH 14, 2024

The Solution: Personalization is the Key Understand your audience: conduct surveys, analyze social media conversations, and leverage website analytics to discover their needs and interests. Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. What are their interests?

Whitepaper 106

Whitepaper User-Generated eBook Health 106

Neil Patel

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

Analytics 145

Analytics Whitepaper Shoppers Management 145

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Skyword also offers account management and other services like analytics and content audits. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

Place 78

Place Whitepaper Finance Price 78

Hubspot Marketing

MAY 29, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Optimization: AI-aided analytics helps analyze website bounce times , load times, and other important data. Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Scoop.it!

FEBRUARY 22, 2024

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Build an Extensive Library of Content Want to become a true knowledge hub and resource center for employees, candidates, clients, partners, and other stakeholders? Build yourself an extensive content library.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

SmartBrief - Marketing

JULY 20, 2023

Reporting and analytic tools take you only so far. For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. That’s why it’s important to invest some time and energy into doing a marketing checkup. Then you can make changes. Last year, we updated it. Check out the SmartStudio media kit.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Search Engine Land

APRIL 29, 2024

This strategy involves leveraging your company’s data analytics and advanced segmentation techniques to deliver tailored content and offers to individual prospects based on your preferences, behaviors and demographics. Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences.

eBook 99

eBook Whitepaper Copywriting Education 99

Adobe Experience Cloud Blog

JULY 28, 2015

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? Do they download a white paper? So how do you do it? Balance: How many prospects are in each stage of the sales funnel? Do they return to your website?

Analytics 134

Analytics Whitepaper Thought Leadership Marketing 134

Rock Content

MARCH 12, 2024

Google Analytics offers an in-depth look at your website’s stats. We have skilled researchers who can create compelling case studies, white papers, and more. It takes time for a cake to bake or a stew to boil. In the same way, it will take time to see the full impact of E-E-A-T on your brand.

Branding 92

Branding Whitepaper Shoppers Price 92

Hubspot Marketing

SEPTEMBER 27, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Optimization: AI-aided analytics helps analyze website bounce times , load times, and other important data. Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Adobe Experience Cloud Blog

JULY 27, 2011

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI. Adam Greco.

Analytics 115

Analytics Whitepaper eBook Global Marketing 115

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? Download a white paper.

Digital Marketing 115

Digital Marketing Marketing Strategy Gen Z Food 115

Neil Patel

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. How Google Analytics Marketing Funnels Work. Conclusion.

Whitepaper 145

Whitepaper Analytics Inbound Marketing Marketing 145

Duct Tape Marketing

JANUARY 28, 2020

Create Conversion Goals in Google Analytics. You might create an ad designed to encourage someone to download your white paper. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business.

Advertising 94

Advertising Advertisers Whitepaper CRM 94

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Generative AI models can also improve predictive analytics. Text analytics has also advanced significantly. Like keyword research, content creation is a labor-intensive process.

Whitepaper 132

Whitepaper Transform User-Generated Marketing 132

Rock Content

DECEMBER 14, 2023

Apps like Semrush’s Keyword Magic Tool and Google Analytics can help you discover which keywords your audience uses in searches. Do keyword research Use everything you’ve learned from the personas and data analysis to build a list of critical keywords. Use them to build backlinks that drive traffic to your website.

SEO 75

SEO Whitepaper B2C eBook 75

Calvyn Lee Blog

AUGUST 25, 2021

This program will show you how to create a meaningful measurement and analytics process – from data to insight to action including: During this session, you’ll learn: The 3 golden questions of digital analytics. Blog posts, white papers, resources, images, videos…it’s all content. Metrics and KPIs per channel.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Hubspot Marketing

FEBRUARY 26, 2019

Getting a job in SEO ideally requires two things: content creation skill and analytical skill. Braden’s story of pivoting from a creative career in content marketing to an analytical one isn’t as rare as you might think. I read a ton of blog posts and eventually got my Google Analytics certification.”.

SEO 145

SEO Whitepaper Analytics Content Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. Data monitoring and analytics are at the foundation of better lead generation –– this means data sharing between the sales and marketing teams is imperative. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. Small, nimble teams?

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

Customers.ai

MARCH 15, 2024

Whether it’s the rich potential of first-party data or your website analytics data, there is still plenty we can do to ensure campaigns are successful and clients are happy. Website Analytics. Analytics data helps identify what captures interest and drives action. Your website visitor data. That is the power of first-party data.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. You can also use Google Analytics for social media reporting and influencer marketing metrics. In fact, 50% of marketers track link traffic from social media posts (e.g.,

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

OnPassive Marketing

OCTOBER 1, 2022

On the other hand, growth marketing is a more modern approach that relies on data and analytics to find and reach new customers. Growth marketing is a relatively new field that uses data and analytics to drive incremental growth. On the other hand, growth marketers rely on data and analytics to guide their decision-making.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Tiecas

FEBRUARY 5, 2024

By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively. Industrial marketing helps facilitate these longer sales cycles by providing valuable educational content that nurtures leads throughout their journey.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Lynton Web

APRIL 6, 2023

You’ll get faster results It’s targeted You’ll reach more people It will provide meaningful analytics It offers lead nurturing opportunities when using pay-per-click (PPC) ads When to Use Paid Media Here are a few great opportunities for using paid advertising to promote your work. Here are a few other benefits of using paid media.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Get Started All your social media analytics in one place. Clear data. Actionable insights to help you grow faster.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Sprout Social

MAY 25, 2022

Tie your social presence to actual business results with analytics and reporting. Reports, white papers and other lead magnets. More meaningful attribution via analytics. Through our marketing and analytics features, brands can see how social engagements correspond with dollars and cents. This includes: Blog posts.

CRM 106

CRM Whitepaper B2C Analytics 106

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’.

Analytics 101

Analytics Whitepaper Marketing Marketers 101

Adobe Experience Cloud Blog

JUNE 1, 2010

In a previous blog post, I discussed the importance time plays in accurate marketing analytics. Using a methodology that incorporates time is also essential when establishing a foundation for accurate marketing reporting and analytics. Tags: Accountability Lead Management revenue cycle revenue cycle analytics.

Analytics 63

Analytics Whitepaper Management Communications 63

Hubspot Marketing

DECEMBER 14, 2023

Content Creation Blogs, social media posts, white papers, YouTube instructional videos, and more are all examples of content you can create to get organic (free) traffic to your website. Check out this blog on Google Analytics to get started. Five Tips for Building Your SEO Strategy 1. Choose your business name wisely.

SEO 96

SEO Whitepaper Advertising Advertisers 96

Marketing Insider Group

APRIL 19, 2021

Look at your social media and content analytics to identify the demographics, location, social likes, pain points, hopes, dreams, and online behavior of those people who have already engaged with your brand. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Hootsuite

FEBRUARY 18, 2020

Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives. It makes sense, for example, to ask for an email address to deliver a whitepaper. Whitepapers 26%. Measure and refine with analytics. Gated content.

Whitepaper 145

Whitepaper User-Generated Analytics Thought Leadership 145

Rock Content

SEPTEMBER 4, 2023

Google Analytics can provide good information about who visits your website, their age, and gender, where they live, and how they arrived at your website. Armed with your clearly defined target audience, our talent pool can craft well-written, targeted, and optimized articles, blog posts, social media posts, ebooks, and white papers.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52