Martech

JULY 12, 2022

Amazon likes to tap into that – with backpacks and other sales – and take as much of that momentum away as possible from other retailers.”. For years, Amazon Prime Day has had a ripple effect on other big box retailers, as well as e-commerce brands. Increase prices are just one of the things weighing on retailers’ right now.

Retail 90

Retail eCommerce Energy Price 90

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. .: People also remember print ads better for longer than digital ads, making them more engaging and effective.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Neil Patel

JULY 8, 2021

If you’ve heard of BrickSeek, you likely know it’s a powerful tool for consumers, allowing them to track down inventory and find the best deals at big retailers. The same things that make BrickSeek such a useful tool for consumers also make it a potentially invaluable resource for online retailers. Think about it.

Retail 144

Retail Transform Price Manufacturing 144

Martech

JULY 6, 2023

As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. Why we care. Private labels.

eCommerce 103

eCommerce Shoppers Retail Price 103

Ariyh

NOVEMBER 20, 2023

.: When possible, end your discounted price with.99 99 and make sure to show the original price next to it. Previous insight: Reassure, don’t pressure people (more insights here ) Rounding discount percentages to a whole number reduces purchase intentions Channels : Discounts | Pricing | Promotions For : B2C.

Price 87

Price B2C eCommerce Retail 87

Martech

JANUARY 4, 2024

retail sites). Another driver was major discounting by retailers. Consumers may have struggled with gas prices, the cost of some food items and (as always) the cost of housing over the course of the year, but come holiday time those purse strings were loosened. Buy Now Pay Later transactions also broke records. Why we care.

Retail 95

Retail Food Price Analytics 95

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers.

Gen Z 116

Gen Z Shoppers Retail Price 116

Ariyh

OCTOBER 2, 2023

🏢 Companies using this Electronics retailers often include ‘sampler’ versions of their products on tables in front of their display cases so that shoppers can hold and interact with their products. Retailers focused on online sales have experimented with offline stores (e.g.

Product 84

Product eCommerce Retail Shoppers 84

Ariyh

OCTOBER 16, 2023

👀 Pros and cons of popular tools Key user reviews Transparent pricing Risk-free trials Compare customer support software Want to sponsor Ariyh? Journal of Retailing and Consumer Services (April 2023) 🏫 Researchers Wondwesen Tafesse. Maybe it’s time to upgrade your help desk software. What's inside?

B2C 124

B2C Price Promotion eCommerce 124

Martech

JULY 13, 2023

Prime Day discounting was down 15% YoY (meaning higher prices as compared to the list price). Inflation is also a likely reason why the average selling price for Prime Day was up 8% YoY. The data from Adobe Analytics found a lower percentage for apparel discounts at 12% off the listed price. Retail Media Networks.

eCommerce 88

eCommerce Retail Shoppers Price 88

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). In an experiment with ~6,000 customers of a large Asian ecommerce retailer, researchers tested the effectiveness of no nudges, pressuring nudges, and reassuring nudges.

Retail 57

Retail eCommerce Fashion Price 57

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. Kibo Commerce provides a few case studies to begin your personalization journey: Use tiered pricing to upsell with product recommendations. B2C will feel it first. Keep a finger on the pulse of B2C industry trends.

B2C 95

B2C Health Marketing Marketers 95

Ariyh

DECEMBER 19, 2022

Ariyh doubled in size (~7,500 to over 15,000 subscribers), we crossed 150 research insights, and Ariyh’s Science-based Playbook of Pricing & Promotions just crossed $10,000 in revenue and 462 sales! In an experiment with an ecommerce retailer, future spending doubled (+100.5%). . And what a year! ads, website).

B2C 52

B2C Transform eCommerce Retail 52

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. New pricing features. Why we care. A “resume browsing” card on Chrome on desktop that shows shoppers products they recently viewed on shopping sites.

Shoppers 88

Shoppers Price Retail Place 88

Search Engine Land

SEPTEMBER 25, 2023

Industry-specific tailoring To stay focused, adapt the customer journey map and where SEO fits within your business model, whether B2B, B2C, or retail. Solution selection As users seek buy-in from decision-makers, they require content that justifies their expenditure, often emphasizing pricing, ROI and overall value.

Customer Journey 133

Customer Journey SEO Customer Logistics 133

Ariyh

JULY 24, 2023

Start off by optimizing your prices, with Ariyh’s Playbook of Pricing & Promotions (more playbooks coming soon!). The email includes a few recommendations for similarly priced options of different sneakers. Journal of Retailing and Consumer Services (July 2022). Not in Ecommerce? You think, why not?

Shipping 52

Shipping eCommerce Logistics Retail 52

Martech

JULY 13, 2022

Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories. While online prices were up a modest 0.3% The findings are based on analysis of one trillion visits to retail sites and over 100 million SKUs across gthe product categories studied.

Retail 94

Retail Price Food Digital Marketing 94

Martech

DECEMBER 27, 2022

Digital touchpoints were the only connection that retailers had with their customers during pandemic lockdowns. This makes mobile experiences more important than ever for retailers, even if their in-store foot traffic has rebounded. Consumers will be more price-conscious and commerce will respond. “A

Transform 96

Transform Retail Shoppers Price 96

Ariyh

APRIL 24, 2023

🏢 Companies using this In interviews, cart manufacturers and grocery retailer executives said they had never seen such carts on the market, and were surprised about their impact on sales. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? for a phone call).

Shoppers 57

Shoppers Retail Manufacturing B2C 57

Martech

OCTOBER 5, 2023

retail sites, 100 million SKUs and 18 product categories. Record discounts up to 35% off listed prices are also forecast, especially during Cyber Week. This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe expects over $220 billion in online sales this year.

eCommerce 112

eCommerce Food Retail Price 112

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The report highlights three areas of convergence: Desire For Security, Protection, And Transparency Align B2B And B2C.

B2C 126

B2C Thought Leadership Retail Communications 126

Martech

JUNE 30, 2022

shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. Also, when they’re in a store 60% are using their phone to look for better prices elsewhere. Read next: Adobe: Online prices were up only 2% in May. Why we care.

Shoppers 92

Shoppers Retail Shipping Price 92

Hubspot Marketing

AUGUST 29, 2022

Americans have already seen signs like the inflation of rent, gas prices, groceries, and other necessities that pre-existing wages can’t meet. If you market B2C brands, or products that would be used specifically in the home, this is important to keep in mind if financial uncertainty continues. The good news?

Entertainment 133

Entertainment B2C Price Marketing 133

Martech

JULY 14, 2022

The pandemic, along with supply chain and retail inventory challenges, have disrupted traditional consumer sales periods. Read next: Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges. For instance, in 2020, the Prime Day promotion was pushed back to October.

Shoppers 122

Shoppers Retail Price Promotion 122

Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. The electronics store has a few options and one stands out from the rest - it’s painted a bright color, has a sleek design, and would look great in her office.

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. 🏢 Companies using this Few retailers seem to differentiate between the offers they show users on mobile vs desktop.

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

JUNE 19, 2023

Previous insight: Disappearing content is more memorable (more insights here ) Headphones persuade better than speakers Channels : Audio Ads | Podcasts | Ads | Retail Stores For : B2C Research date : April 2022 📈 Recommendation Try to get your audio messages (e.g. For example, during work hours or commuting hours.

Retail 57

Retail B2C Price Advertising 57

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Include an image of the product, a brief description, color options, size selections, patterns, pricing—again, any data point you feel can be brought in. When talking about cart abandonment strategy, it’s natural to think of B2C ecommerce sites as the primary places where abandonment occurs. Tips for B2B. Zachys Wine & Liquor.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Martech

SEPTEMBER 11, 2023

In May, he purchased and became CEO of online retailer Homethreads. Unlike Wayfair, where you can find almost everything for home decor, Homethreads offers a “curated portfolio of interior-design quality home furnishings at the fairest prices possible.” Q: What sets Homethreads apart from its competitors?

Customer 106

Customer Retail Real Estate Transform 106

Martech

JANUARY 5, 2023

retail sites, 100 million SKUs, and 18 product categories. While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights. Discounts still work. Across a number of key categories, discounts were breaking records too.

eCommerce 98

eCommerce Food Health Price 98

Litmus

APRIL 15, 2022

This article originally appeared on Retail TouchPoints. An email using AMP can provide up-to-the-minute, accurate information on inventory and pricing. It’s a missed opportunity for the retailer, whose email could have said, “We had this neat shirt but it’s out of stock — here are a few alternatives you might also like.”.

Place 70

Place Retail User-Generated Customer loyalty 70

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. The report highlights three areas of convergence: Desire For Security, Protection, And Transparency Align B2B And B2C.

B2C 92

B2C Thought Leadership Retail Communications 92

Martech

MAY 11, 2022

The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. In April 2022, prices showed a 2.9% April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April.

Price 85

Price Retail Analytics Digital Marketing 85

Ariyh

APRIL 10, 2023

On top of this, buyers of products with sustainable or ethical benefits tend to be more educated and have higher incomes - so they are less price sensitive. ✋ Limitations From this analysis, it’s unclear whether higher revenues are due to more sales or higher prices than average. Your revenue will likely be higher.

Product 57

Product Price B2C Food 57

Neil Patel

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. Appier’s pricing is not available on their website, so you’ll need to reach out to learn more about their tools and their potential fit with your business. Who Should Use Appier? Who Should Use Data Studio?

Marketing 139

Marketing Marketers User-Generated Retail 139

Faraday

OCTOBER 19, 2021

The program is meant to better position agencies to capture a portion of the $20 billion in spend on AI expected by 2026 in retail. This new offering enables agencies to leverage AI to accelerate growth and optimize their paid social and search services through an exclusive partnership with Faraday.

Transform 52

Transform B2C Retail Price 52

Welcome Software

OCTOBER 10, 2022

While B2B is way behind B2C, the move to digital commerce is underway and accelerating. ” Covid-fueled retail ecommerce has exploded and B2B is finally starting to catch up. Tools for account-based custom pricing and order list management are typically folded in. The reason apps play such a big role in B2B is utility.

Millennials 40

Millennials eCommerce Retail Manufacturing 40