Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Comeau thought of a successful campaign Emory did pre pandemic that depicted Emoiry’s unique brand qualities and services apart from other Healthcare organizations. Q5 | What is a brand that you admire?

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Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. They're always intrigued by the brand, brand challenges, as well as [the consumers they] are talking to. She is an expert at brand positioning and creating excitement for customers around a brand.

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Set Up

JANUARY 31, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.

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Set Up

FEBRUARY 2, 2024

Welcome to the CMO Spotlight, dedicated to exploring the minds and journeys of marketing’s top leaders. Q5 | What brand do you admire? At Set up , we're focused on championing stories that matter. The book entails handling and adapting to changes in life and professional settings. Woods described herself as an Apple “fanatic.”

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Set Up

NOVEMBER 30, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Our latest take features several marketing leaders’ opinions here: 5 Ways to Prove Marketing’s Value to the C-Suite Q5 | What brand do you admire? Proving marketing’s value is always a hot topic in the community.

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Set Up

OCTOBER 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , virtually sat down with Genefa Murphy , the CMO at Udemy, to discuss the importance of seeking inspiration outside of marketing, Disney’s powerful branding, and more.

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Set Up

SEPTEMBER 14, 2023

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q5 | What brands do you admire? “ “ Any brand that’s been around for a long time intrigues me because I know how hard it is to run a business and then pass it on. ”

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Set Up

JANUARY 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. to talk about the importance of having tough conversations, how to be intentional and brave in your career, and why she admires Delta’s brand. Q5 | Which brands inspire you?

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Set Up

DECEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q5 | What is a brand that you admire? WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you like to share? Ravid loves Lululemon. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

MARCH 15, 2022

They just do a great job - it's such an immersive experience when you think about the brand and that childhood wonder.” Hagan believes there is something magical about the brand’s ability to transport consumers to a different universe of positivity and imagination, and that Healthcare would be better for tapping into that beauty.

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Set Up

AUGUST 17, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q5 | What brand do you admire? Disney and Nike stick out to Adashek because of their expansive brand loyalty and legacy. Watch the full interview to the right.

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Set Up

SEPTEMBER 21, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. That campaign was very effective for them and “resulted in some of the highest brand recall, performance, and brand association ever in the history of Kaiser Permanente.”

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Set Up

JULY 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q5 | What brand do you admire? McGrath loves Prada’s brand ranging from their designs to their luxury storefronts. She added that every Prada piece is “pretty amazing.” Watch the full interview to the right.

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Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q5 | What brand inspires you? Modak really admires L'Oreal’s brand because of their dedication to their values. L’Oreal’s messaging is authentic and their products are backed by science.

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Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. On the technical side, she is skilled at building a brand. “I I do think that I am a really good brand builder,” McDaniel noted. Q2 | What is your superpower? McDaniel shared two of her superpowers.

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Set Up

JUNE 1, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q5 | What brands do you admire? They've gone all in on the brand. I love a brand that just goes all in and is just relentless about it.” It also has a really great backbone of a mission.

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Set Up

AUGUST 24, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. I think that message to our customers during that time is something that really changed the relationship that they had with us as a brand, and I'm still really proud of that and how we handled it.”

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Set Up

MAY 4, 2023

Set up CEO, Joe Koufman , virtually sat down with Michael Engleman , the CMO at SHOWTIME. He also shared that, as a CMO, he often uses his love for storytelling and language to make complex marketing functions into something that is simple for consumers. Engleman shared that he’s skilled at “making complicated things simple.”

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Set Up

SEPTEMBER 28, 2023

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. That really helps you find common ground, and helps you find the sweet spot of what your brand brings to the table that your customers might want.” You have to understand the motivations and what people need.

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Set Up

MARCH 23, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Laura Goldberg , the CMO at Constant Contact, to discuss how to trust your intuition, the beauty of simplicity and consistency, and the importance of integrity.

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Set Up

JUNE 8, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. The Slutty Vegan brand creates exciting and fun campaigns and events that match the brand. For Valentine’s Day, Slutty Vegan held their first wedding at their Edgewood Atlanta location.

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Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. With this information, they launched a coupon app that sold name brand items and duplicates at a lower price, and it ended up being wildly successful. “We Never miss a CMO Spotlight! First Name. Email Address.

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Set Up

OCTOBER 6, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Pete Boland , the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership. “

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Set Up

JUNE 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She advises people to take charge of their personal brand and career advancement. You have to know what your brand is. ” Villegas emphasized the importance of being the driver of your career. Seek mentors.

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Set Up

JULY 28, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. The impact that the team has delivered on behalf of the brand has been transformative.” Q5 | What is a brand that inspires you? I think about Peloton and what they have been able to do.

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Set Up

JULY 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with David Partain , the SVP & Global CMO of FlexShares Exchange Traded Funds to discuss big career wins and losses, lessons learned, and more.

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Set Up

NOVEMBER 29, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. How do we get them into the funnel to tell them the [brand] story? It's great to listen to a podcast like ‘How I Built This’ or ‘The CMO Podcast’ when you're out on a walk. Never miss a CMO Spotlight!

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Set Up

DECEMBER 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. The brands and the places you work matter, particularly early on in your career. ” You need a name of a brand, agency, or company that is known for high-quality marketing.” Never miss a CMO Spotlight!

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Adobe Experience Cloud Blog

OCTOBER 15, 2018

Michael Brenner recently uncovered the five critical skills a CMO needs to produce content with the customer at the heart while also demonstrating business results through leads, revenue, and ROI. One of the first tasks of the CMO is to look at why your marketing organization exists. Leadership (To Reach Across the Business).

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Set Up

OCTOBER 11, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ As a younger person, I thought that if things were going to be done well, they needed to be done by me. Subscribe for the latest CMO Spotlight posts! We learned a ton. First Name. Email Address.

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Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. The brand is consistent with their operational capabilities and it's just remarkable.”. Never miss a CMO Spotlight! Watch the full interview to the right. Watch the full interview to the right. First Name.

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Set Up

APRIL 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Tim Minahan , the CMO and EVP of Business Strategy at Citrix. Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. Minahan attributed his role at SAP for leading to his opportunity as CMO and EVP of Business Strategy at Citrix. Never miss a CMO Spotlight!

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Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. Sign up with your email address to receive news + updates. First Name. Email Address.

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Set Up

SEPTEMBER 22, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. If everyone understands their part in the process, the whole brand benefits. Her other advice to marketers is to fully immerse yourself into your brand. Subscribe for the latest CMO Spotlight posts!

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Set Up

FEBRUARY 28, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. By removing barriers for himself and his team, they are able to focus on building the brand. Never miss a CMO Spotlight! Oghoghomeh has four pillars that he applies to his work and also expects from others.

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