Set Up

AUGUST 3, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with John Ross , the Vice President of Marketing at PosiGen to discuss his career journey, the benefits of continuous learning, and groundbreaking brands.

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Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

JANUARY 31, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.

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Set Up

FEBRUARY 2, 2024

Welcome to the CMO Spotlight, dedicated to exploring the minds and journeys of marketing’s top leaders. At Set up , we're focused on championing stories that matter. In the spirit of Black History Month, our CEO, Joe Koufman , recently virtually connected with Jacqueline Woods , the Chief Marketing Officer at Teradata.

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Marketing Insider Group

JUNE 8, 2020

His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”. I worked with his team on an early-stage Thought Leadership program focused upon SAP Innovations that included BLOGs and a great outside-in business-oriented conversation.

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Set Up

APRIL 6, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.

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Set Up

OCTOBER 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , virtually sat down with Genefa Murphy , the CMO at Udemy, to discuss the importance of seeking inspiration outside of marketing, Disney’s powerful branding, and more.

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Set Up

NOVEMBER 30, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

JANUARY 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Kaylin Durham , the Chief Client Officer at The Aaron's Company, Inc., WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

DECEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Efrat Ravid , the Chief Marketing Officer at Quantum Metric, to discuss her approach to rejection, her transition from engineering to marketing, and more.

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Set Up

SEPTEMBER 14, 2023

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Joe De Sena , the founder and CEO of Spartan , to discuss the importance of sticking to your values, getting out of your comfort zone, and more.

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Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

JUNE 2, 2022

For more marketing leadership advice, and a view into the mindset of marketing executives in various industries, be sure to watch the full interview with Abby Lee, and keep an eye out for more thought leadership from our CMO Spotlights. Never miss a CMO Spotlight! Watch the full interview to the right. First Name.

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Set Up

SEPTEMBER 21, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. LoRusso also mentioned how the book "How Will You Measure Your Life" by Clayton Christensen continues to impact her to this day. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

MARCH 15, 2022

For more marketing leadership advice, and a view into the mindset of marketing executives in various industries, be sure to watch the full interview with Kyra Hagan, and keep an eye out for more thought leadership from our CMO Spotlights. Never miss a CMO Spotlight! Watch the full interview to the right.

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Set Up

JULY 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you’d like to share? Watch the full interview to the right.

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Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Karima McDaniel , the President and General Manager for 4U by Tia, to discuss the importance of advocating for yourself, being an adaptable and flexible leader, and more.

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Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ It’s our responsibility [as marketers] to tell the story of what people can use and do it in a way that is completely transparent and credible. ” WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

AUGUST 17, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Watch the full interview to the right.

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Set Up

MAY 4, 2023

Set up CEO, Joe Koufman , virtually sat down with Michael Engleman , the CMO at SHOWTIME. He also shared that, as a CMO, he often uses his love for storytelling and language to make complex marketing functions into something that is simple for consumers. Engleman shared that he’s skilled at “making complicated things simple.”

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Set Up

AUGUST 24, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

SEPTEMBER 28, 2023

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

MARCH 23, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Laura Goldberg , the CMO at Constant Contact, to discuss how to trust your intuition, the beauty of simplicity and consistency, and the importance of integrity.

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Set Up

JUNE 1, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

FEBRUARY 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.

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Set Up

JANUARY 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. Sign up with your email address to receive news + updates. First Name. Email Address.

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Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. Sign up with your email address to receive news + updates. First Name. Email Address.

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Set Up

OCTOBER 6, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Pete Boland , the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership. “

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Set Up

MARCH 10, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.

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Set Up

JUNE 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

APRIL 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Watch the full interview to the right.

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Set Up

JULY 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with David Partain , the SVP & Global CMO of FlexShares Exchange Traded Funds to discuss big career wins and losses, lessons learned, and more.

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Set Up

JULY 28, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

JUNE 8, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH THE FULL INTERVIEW TO THE RIGHT.

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Set Up

NOVEMBER 29, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. It's great to listen to a podcast like ‘How I Built This’ or ‘The CMO Podcast’ when you're out on a walk. Never miss a CMO Spotlight! Q3 | Where do you find your inspiration? Q4 | What values do you live by?

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Set Up

OCTOBER 11, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ As a younger person, I thought that if things were going to be done well, they needed to be done by me. Subscribe for the latest CMO Spotlight posts! Watch the full interview to the right. First Name.

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