SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us.

Real Estate 86

Real Estate Marketing Marketers Promotion 86

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Content is still king.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Bannerflow

MARCH 16, 2021

In fact, the Bannerflow State of In-Housing report found that 32% of brands have increased their in-house teams by three to five people in the past year alone. While this trend doesn’t seem to be going away in a hurry, there’s another system which is also rising in popularity – the hybrid marketing model.

Marketing 98

Marketing Marketers Advertising Advertisers 98

Bannerflow

APRIL 22, 2021

In this guide to data-driven marketing, we hope to highlight what this term actually means for your digital brand and showcase how you could benefit from working with big data. We’ll also offer our tips for moves you could make to help your team flourish in the world of data-based marketing.

Transform 84

Transform Marketing Marketers Analytics 84

Adobe Experience Cloud Blog

MARCH 13, 2018

Done correctly, guest posts can help brands reach new audiences and establish the credibility of their leaders. A smart guest posting strategy can vault a small brand to new heights and cement an established brand as the go-to expert in its industry. Most brands and experts strive to get published, but not you!

Thought Leadership 134

Thought Leadership Industry Insights Communications Digital Marketing 134

Bannerflow

MARCH 11, 2021

Within the sphere of digital marketing, content can mean a variety of things, including: On-page, functional website content. Businesses make digital marketing decisions based on data, so acquiring the skills needed to work with analytics tools is vital. The power and importance of content cannot be underestimated.

Transform 98

Transform Marketing Marketers Analytics 98

Rock Content

OCTOBER 10, 2023

Just like any other brand, mobile apps also need their websites optimized in order to be found and trusted by users. Next, let’s explore how mobile app brands can leverage SEO and ASO to improve brand visibility and authority , and ultimately increase downloads and purchases. What is App Store Optimization (ASO)?

SEO 52

SEO Transform User-Generated Copywriting 52

Bannerflow

MAY 22, 2022

The State of In-Housing Report 2022 looks at the digital nature of many organisations. It also gives insight into how organisations in the sector are changing their digital marketing strategies going into the next twelve months. . In digital marketing, we prioritise the lifetime value of a customer.”

Transform 52

Transform User-Generated Customer Acquisition Digital Marketing 52

Vertical Response

NOVEMBER 13, 2023

But what exactly is blog traffic, and why is it so important for email marketers? In this article, we’ll delve into the various aspects of blog traffic, explore its significance in digital marketing, and uncover effective strategies to boost your blog’s visibility. Are you ready to dive in?

Transform 44

Transform Email Marketing User-Generated Digital Marketing 44

Bannerflow

FEBRUARY 16, 2021

In fact, we aim for all our display campaigns to convert – and not just be focused on branding. What are the pain points facing your industry when doing display advertising? What makes your digital marketing processes unique? However, there’s one thing that differs simply because of our industry.

Product 87

Product Customer Transform Advertising 87

Bannerflow

JANUARY 28, 2021

2020 proved to be an extraordinary year for brands and the world alike – mainly for all the wrong reasons. However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. How technology is impacting in-housing success.

Transform 98

Transform Branding Digital Marketing Industry Insights 98

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. Relevance is key.

Advertising 65

Advertising Advertisers Whitepaper Digital Marketing 65

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. How to measure creative marketing efforts.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Bannerflow

JANUARY 29, 2020

In fact, 85% of marketers have moved, or are in the process of moving operations in-house. Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house.

Transform 75

Transform CMO Digital Marketing Branding 75

Bannerflow

FEBRUARY 17, 2022

Our recent State of In-Housing Report 2022 shows where companies are already making changes to improve skill sets and where they plan to develop their digital skills in the future. Our respondents have already invested in a range of digital marketing skill sets in the past year. Banner production (21%). Copy (21%). UX/UI (21%).

Transform 52

Transform Gen Z Marketing Marketers 52

Rock Content

MARCH 23, 2023

Then, if you have more content for them to browse while they’re there, you can keep users returning for more, ensuring that they’ll continue interacting with your brand. Establish Authority One way to elevate your brand within your industry is to establish yourself as an authority.

Real Estate 65

Real Estate Marketing Marketers User-Generated 65

Bannerflow

JUNE 17, 2019

Additionally, marketers must not rely exclusively on display but keep it as a fundamental part of a good online marketing mix. A marketing mix which might now include video, programmatic audio, podcasts, SEM, paid social, branded media and influencer marketing. Kevin Lee: Data informs the creative.

Advertising 75

Advertising Advertisers Marketing Mix Price 75

Bannerflow

MARCH 8, 2022

Everyone at Bonnier News was very proud of how the Expressen brand was marketed on the streets and across the cities around Sweden. Alexandra Lindmark: Yes and that is actually something that we are looking at right now with a different brand which is a food magazine. Olle Walltin: As a team we were extremely happy.

Advertising 98

Advertising Advertisers Food Management 98

Bannerflow

APRIL 27, 2020

Failure to do this has two major consequences; firstly, it erodes consumer trust and confidence resulting in a loss of brand loyalty and potential sales. Have an ad promoting the release of brand new running shoes? Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house.

Advertising 89

Advertising Advertisers Gen Z Place 89

Bannerflow

MAY 27, 2019

Display advertising spend is still growing, and it remains a central part of many companies digital marketing strategy. However, as we can see from the above stats, some marketing teams are adopting more modern technologies – and the possibilities they enable – faster than others. Priorities of today’s CMO. Maximise efficiency.

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65

Bannerflow

APRIL 27, 2020

Failure to do this has two major consequences; firstly, it erodes consumer trust and confidence resulting in a loss of brand loyalty and potential sales. Have an ad promoting the release of brand new running shoes? Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house.

Advertising 52

Advertising Advertisers Gen Z Place 52

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertising Advertisers 87

SocialPilot

JANUARY 16, 2024

It has a higher chance of your brand being shown in feeds. So apart from this, let’s move to the main point and find out the best time to post on Instagram to help you achieve your Instagram marketing goals. There are fair chances that these fixed times may work wonders for your brand on Instagram. But wait, there’s more!

Fashion 113

Fashion Food Analytics Digital Marketing 113

Bannerflow

APRIL 27, 2020

Failure to do this has two major consequences; firstly, it erodes consumer trust and confidence resulting in a loss of brand loyalty and potential sales. Have an ad promoting the release of brand new running shoes? Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house.

Advertising 40

Advertising Advertisers Gen Z Place 40

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertising 103

Advertising Advertisers Thought Leadership User-Generated 103

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Showcase expertise. Storytelling.

User-Generated 101

User-Generated Entertainment Whitepaper Industry Insights 101

Search Engine Land

NOVEMBER 28, 2023

Current events like the Summer Olympics and US presidential election will create opportunities for brands to grab the spotlight. In that case, marketing channels might support that by: Improving efficiency in cost per acquisition to stretch dollars further. Increasing brand awareness and/or competitive differentiation.

Advertising 103

Advertising Advertisers User-Generated CRM 103

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 52

Transform Branding Advertising Advertisers 52

Sachs Marketing Group

SEPTEMBER 12, 2023

Digital marketing is a cost-effective way to reach your target audience and grow your business, and we’re here to help you get started. Whether you dive in and DIY your way through these or opt to hire a digital marketing agency that offers digital marketing services , these steps will guide you in the right direction.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Customers.ai

DECEMBER 6, 2023

For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 Share relevant updates, industry insights, or exclusive behind-the-scenes content. Consistent engagement keeps your brand top-of-mind and reinforces the connection with your audience.

Outbound Marketing 114

Outbound Marketing CRM Advertising Advertisers 114

Bannerflow

MARCH 18, 2020

And how can greater transparency ultimately save brands money? How has a need for transparency changed the way brands and agencies work (in-house marketing)? After all, display advertising has been an essential medium for digital marketers with little argument over transparency until recently….

Advertising 89

Advertising Advertisers Digital Marketing Branding 89

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 40

Transform Branding Advertising Advertisers 40

Bannerflow

FEBRUARY 23, 2021

For the marketing industry, however, it’s not just been required to contend with COVID-19. This kind of turbulence naturally makes businesses and brands uncomfortable with the prospect of parting with budget for marketing, meaning agility is key. What 2021 marketing trends will we be discussing?

Market Trends 97

Market Trends Transform Logistics Marketing 97

Bannerflow

MARCH 18, 2020

And how can greater transparency ultimately save brands money? How has a need for transparency changed the way brands and agencies work (in-house marketing)? After all, display advertising has been an essential medium for digital marketers with little argument over transparency until recently….

Advertising 63

Advertising Advertisers Digital Marketing Branding 63

Bannerflow

MARCH 29, 2021

As a digital marketer, you are constantly trying new things. Gaming is the world’s largest entertainment industry. Yet – a lot of marketers have still not tried gaming advertising. The film industry had a turnover of $43 billion, and the music industry $57 billion. Placing your product or brand in the game.

Advertising 98

Advertising Advertisers Entertainment Finance 98

Bannerflow

MARCH 18, 2020

And how can greater transparency ultimately save brands money? How has a need for transparency changed the way brands and agencies work (in-house marketing)? After all, display advertising has been an essential medium for digital marketers with little argument over transparency until recently….

Advertising 52

Advertising Advertisers Digital Marketing Branding 52

Martech

MARCH 17, 2022

But while the high-level promise of organizing these teams in RevOps models is attractive, these are still in the early phase of adoption and are being embraced in different forms by different brands. As mentioned above, industry insights are all about good data. Get the daily newsletter digital marketers rely on.

Price 115

Price Transform Customer Journey Communications 115