Jeff Bullas

MARCH 1, 2023

The website has a small summary of what it does and the benefit to you: “ The CaliberMind Platform is the engine that connects all of your data, organizes it, and then puts brand interactions on a timeline so your next steps are clearer and your decisions can make a bigger impact”.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. What are your objectives?

Marketing Strategy 130

Marketing Strategy Marketing Marketers Target Market 130

Marketing Insider Group

DECEMBER 8, 2021

Below are 3 marketing strategies that should be prioritized in 2022. The thing with B2B marketing is that it’s not really a bright and shiny object. But one thing that B2B brands can capitalize on is influence. Stemming from ground zero is B2B influencer marketing and programs like this can be managed in many ways.

Marketing Strategy 124

Marketing Strategy Branding Customer Acquisition Fashion 124

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 107

Marketing Strategy Marketing Marketers SEO 107

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

Marketing Strategy 113

Marketing Strategy Marketing Marketers Shipping 113

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Marketing Strategy 111

Marketing Strategy Content Marketing Branding Marketing 111

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Content Marketing Branding Marketing 145

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Table of Contents What is an Industrial Marketing Strategy? Why Document Your Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. How are you positioning your brand/product? Ssponsored brands video targeting.

Marketing Strategy 127

Marketing Strategy Shoppers eCommerce Advertising 127

Social Media Examiner

NOVEMBER 30, 2023

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? In this article, we’ll explore content marketing strategy in the age of AI. Why is Content Marketing Strategy so Important?

Marketing Strategy 114

Marketing Strategy Content Marketing Marketing Marketers 114

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

Email Marketing 125

Email Marketing Marketing Strategy Marketing Marketers 125

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. Other brands will find success while you watch. He goes on to compare science and art to the yin and yang for today’s marketers. Without due attention to each element, you may find yourself on the outside.

Marketing Strategy 87

Marketing Strategy Content Marketing Key Performance Indicator Analytics 87

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. This means you must adapt your marketing campaigns around the products that they promote.

Marketing Strategy 91

Marketing Strategy Product User-Generated Marketing 91

Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. Other estimates say it can cost anywhere from five to 25 times more.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Hubspot Marketing

AUGUST 25, 2022

As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are - online. By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. Are you trying to increase brand awareness or drive engagement?

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Martech

JUNE 21, 2023

We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. It’s word-of-mouth marketing, supercharged for the digital age.

Marketing Strategy 138

Marketing Strategy Content Marketing Marketing Marketers 138

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Marketing Strategy 93

Marketing Strategy Logistics Direct Mail Marketing 93

Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. The result?

Marketing Strategy 69

Marketing Strategy Marketing Marketers Price 69

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Let’s get started.

Branding 120

Branding Fashion Gen Z B2C 120

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable. Buying behavior?

Marketing Strategy 97

Marketing Strategy Content Marketing User-Generated Marketing 97

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. In fact, 80% of customers are more likely to purchase from a brand that provides personalized experiences. But your personalization has to be effective.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

Hubspot Marketing

NOVEMBER 4, 2022

From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue. Best Black Friday Marketing Ideas. Leverage email marketing.

Marketing Strategy 142

Marketing Strategy Shoppers Marketing Marketers 142

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 100

Branding Fashion Food COS 100

CMO Network

SEPTEMBER 12, 2023

Coca-Cola's "neutral" marketing strategy is outdated & harmful. Consumers want brands to take a stand on social issues. Coke needs to be authentic for its consumers.

Marketing Strategy 108

Marketing Strategy Marketing Marketers Branding 108

Digital Marketer

JULY 3, 2023

Hazel & Hems was created as a case study for us to explore the process of creating a brand from the ground up and everything that is involved with it. They could also use email marketing to keep customers informed about new products, sales, and company news, keeping Hazel & Hems top of mind and encouraging repeat purchases. #3.

Marketing Strategy 82

Marketing Strategy Fashion Customer loyalty Marketing 82

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 I can say the crux of our successful campaign lies in the influencer marketing strategies we follow. billion by 2025.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

ConsumerTalk

APRIL 12, 2023

Marketing strategies can confound even the savviest marketers and CPG brand leaders. With software tools built to automate and quickly manage performance marketing tasks and measure results, you can improve your CPG marketing strategy in 2023 and be on your way to meeting all your goals, no matter how ambitious.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Performance Marketing 98

Digital Marketer

APRIL 28, 2023

But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand.

Marketing Strategy 77

Marketing Strategy Promotion Marketing Marketers 77

Martech

FEBRUARY 27, 2024

The current landscape is littered with empty promises and manipulative tactics, now more than ever, leaving audiences drowning in information overload and craving genuine value, transparency and trustworthy brands. Rewriting marketing’s narrative Marketing’s tired narrative is out. In your inbox.

Marketing Strategy 111

Marketing Strategy Shipping Marketing Marketers 111

AWeber

MAY 3, 2022

Want to make your brand more visible to your target audience - so you can attract and convert more customers? But to get there, you may need to revaluate the ecommerce marketing strategies available to you. A quick search online will show you that there are tons of marketing strategies to choose from. Who doesn't!

eCommerce 122

eCommerce Marketing Strategy Social Media Marketing User-Generated 122

ConsumerTalk

MAY 11, 2023

Making your marketing strategy more consumer-driven has proven advantages for your brand. BIA Kelsey's research shows that 61% of small and medium-sized business revenue comes from repeat consumers.

Marketing Strategy 98

Marketing Strategy Law Marketing Marketers 98

Kuno Creative

JUNE 8, 2023

Over the past few years – and even months – inbound content marketing strategies have changed at a velocity that is reminiscent of being on a rollercoaster in the dark, leaving marketing teams feeling unsure of the way forward. What is the best way to increase brand awareness and attract qualified leads?

Inbound Marketing 76

Inbound Marketing Marketing Strategy Marketing Marketers 76

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Industrial Marketer

JUNE 15, 2022

Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. That is an effective way for a brand to attract the target audience and make it loyal while building a sales funnel.

Marketing Strategy 116

Marketing Strategy Content Marketing Marketing Marketers 116