Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Promotion 111

Promotion Advertising Advertisers Price 111

Aspiration Marketing

DECEMBER 13, 2022

But, while marketing certainly is part of your business plan, you may need to devote more time to develop a solid marketing campaign. But you should also recognize that no matter how great your products or services are, you can't expect many people to buy what you have to sell if you fail to extend your brand in the marketplace.

Inbound Marketing 202

Inbound Marketing Branding Marketing Marketers 202

The LeadG2 Blog

APRIL 15, 2024

Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for the best ROI, but determining where you should invest your marketing dollars can be confusing. Should you focus on branding or sales? The answer is multi-faceted and complex.

Branding 92

Branding Customer loyalty Marketing Marketers 92

Scoop.it!

JANUARY 12, 2023

Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. So let’s check out what they are. Signup for a Business Page.

Promotion 86

Promotion Branding Marketing Strategy Product 86

Digital Marketer

JANUARY 27, 2023

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. Active promotion may be an affiliate or commission relationship—or just a free offer for sending some new customers your way.

Promotion 72

Promotion Real Estate Education Customer 72

Hubspot Marketing

OCTOBER 17, 2022

There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. Let's dive in. Storytelling. This makes sense.

Promotion 96

Promotion Management Branding Communications 96

Search Engine Land

MAY 21, 2024

New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024. With the proliferation of AI use, branding differentiation will become much more important. The big picture. The rollout.

Branding 90

Branding Shoppers Shipping Retail 90

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook 144

eBook Promotion User-Generated Inbound Marketing 144

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 115

Influencer Marketing Branding Gen Z Marketing 115

Many Chat

APRIL 17, 2023

With more than 2 billion monthly active users, Instagram is marketed as the destination where people connect with friends, brands, and things they love. With Instagram chatbots, you’re able to create a chat experience that records your leads’ details so you can market to them later. Why use Instagram for eCommerce?

eCommerce 98

eCommerce Promotion Branding User-Generated 98

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 131

Branding Logistics Influencer Marketing Affiliate Marketing 131

Martech

JUNE 5, 2024

After all, 63% of a company’s market value is driven by reputation , demanding marketers protect their brand when leveraging new digital tools and workflows. Brands must anticipate the risks of digital transformation to minimize their negative impact and maximize their ROI potential.

Transform 95

Transform Branding Retail Communications 95

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all.

Branding 132

Branding Fashion Gen Z B2C 132

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 89

Promotion Shoppers Advertising Advertisers 89

Hubspot Marketing

JULY 21, 2023

Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Include elements in your product video that ties it to your brand.

Product 145

Product Promotion Food Influencer Marketing 145

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. Here’s how.

Branding 121

Branding Finance Marketing Marketers 121

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding 100

Branding Customer loyalty Food Market Segmentation 100

Hubspot Marketing

AUGUST 24, 2023

Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual. Move Beyond Being LGBTQ+ Friendly Most brands that have customers who are LGBTQ+ would consider themselves to be friendly to the community.

Promotion 80

Promotion Branding Email Marketing Education 80

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Sorry about that!

Promotion 98

Promotion Marketing Marketers Advertising 98

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promotion 111

Promotion B2C Retail Direct Mail 111

Search Engine Land

AUGUST 15, 2023

X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. What are promoted accounts? What has X said?

Promotion 91

Promotion Advertising Advertisers Product 91

Neil Patel

MARCH 9, 2023

Creating yo ur own group is an inexpensive and effective way to reach your target market. In this post, I’m going to cover everything you need to know to start and grow your own successful Facebook group and how to use it to market your business. It’s important to have a specific target market in mind for your Facebook group.

Promotion 112

Promotion User-Generated Advertising Advertisers 112

Search Engine Land

MARCH 14, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Why we care. How it works.

Branding 114

Branding Thought Leadership Promotion Management 114

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 140

Branding Marketing Marketers Communications 140

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. But curiosity got the best of me, so I checked out the seller's site. Better ads, trust, safety?

Branding 113

Branding Price Customer loyalty Marketing 113

Search Engine Journal

NOVEMBER 1, 2021

Learn strategies that can help you optimize your influencer marketing budget while getting greater ROI from your campaigns. The post 7 Proven Tips To Get Influencers To Promote Your Brand On A Budget appeared first on Search Engine Journal.

Promotion 114

Promotion Branding Influencer Marketing Marketing 114

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Need a recap on how to utilize the power of annotations in Gmail’s new Promotions tab? Curious how fellow email marketers utilize Gmail’s new functionality?

Promotion 74

Promotion Email Marketing Real Estate Branding 74

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. What are Facebook Reels?

Branding 96

Branding Social Media Marketing Promotion Marketing 96

Search Engine Land

MAY 17, 2024

While we don’t know exactly who the winners will be just yet, anyone who’s been in search marketing for a while knows exactly what the winning AI will eventually look like. Get the daily newsletter search marketers rely on. Build your brand. Follow the yellow brick road In L. Business email address Subscribe Processing.

SEO 115

SEO Branding Manufacturing Place 115

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 111

Influencer Marketing Branding B2C Marketing 111

Search Engine Land

APRIL 3, 2023

It’s a complete example of your brand voice, expertise, and knowledge in a portable, endlessly sharable format. About 43% of marketers say ebooks are the content assets that produce the best results for them. In other words, an ebook is an indispensable part of a brand content marketing strategy. What is an ebook?

eBook 95

eBook Promotion Shipping Entertainment 95

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Brand Management 118

Brand Management Management Content Marketing Branding 118

Digital Marketer

JULY 24, 2023

In 2023, the renowned toy company Mattel , famous for creating the iconic Barbie doll , faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie.

Branding 87

Branding Entertainment Transform Manufacturing 87

Zumvu

SEPTEMBER 22, 2023

Social media can be a great platform for brands to promote their offerings; however, brands’ reach may not extend beyond their own followers if all they do is promote their products or services themselves.

Influencer Marketing 105

Influencer Marketing Branding Promotion Marketing 105