Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 122

PR SEO Thought Leadership User-Generated 122

Businesses Grow

DECEMBER 18, 2023

I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. Attacking the problem I decided that I would write up this case study but NOT name the brand involved. I was threatened and harassed in a Discord community sponsored by a celebrated global brand.

Branding 115

Branding PR CMO Education 115

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 110

Branding Manufacturing Real Estate PR 110

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages.

Management 89

Management Branding PR Food 89

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Reputation management.

PR 130

PR Communications Price Management 130

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Don't spread yourself too thin by trying to expand into five new places at once.

Transform 87

Transform PR Key Performance Indicator Thought Leadership 87

Businesses Grow

MARCH 11, 2024

What’s the value of a brand community? But when it comes to community, brands are often entering an alternate universe — many traditional ideas of brand messaging and control are abandoned. With influencer marketing, you typically lightly touch consumers through a brand mention. Here are ten ideas.

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. Brand/PR will have fewer, higher-skill people.

PR 126

PR Transform CMO Marketing 126

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

eCommerce 92

eCommerce PR Real Estate SEO 92

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Don't spread yourself too thin by trying to expand into five new places at once.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 131

Branding Fashion Gen Z B2C 131

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 122

Branding Transform Manufacturing PR 122

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. It’s a prevalent problem within some industries, such as fast fashion.

Branding 114

Branding Law PR Fashion 114

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. A personal brand is an essential business tool today. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. It may also require budget investment.

PR 68

PR Branding Non-Profit Social Media Marketing 68

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 126

Branding Transform Thought Leadership Advertising 126

Marketing Insider Group

AUGUST 2, 2021

But often it’s not the little details so much as your overall branding that needs attention. The way that you present your brand to the public can determine the success of your marketing. If you’re looking at the data and you feel your current branding efforts are holding you back, don’t hit the reset button quite yet.

Branding 132

Branding PR Market Trends Market Research 132

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. Both branded and non-branded traffic can be recovered. Changing code bases with a new name and URL means search engines must discover the new brand, evaluate it and determine the new user experience. They’re combined into a single brand.

PR 113

PR SEO User-Generated Promotion 113

Search Engine Land

JUNE 1, 2023

One of the most important is the renewed focus on brand entity SEO. But no matter the interface, whether blue links, rich results, Google surfaces, SGE or chatbot, the timeliness imperative of SEO is for searchers to find and choose our brand. For example, an entity may be a person, place, product, event, idea or brand.

SEO 103

SEO Branding CMO PR 103

SmartBrief - Marketing

AUGUST 14, 2023

While it may seem surprising, it’s not that I believe that brands should outsource all marketing. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete.

Branding 52

Branding PR Copywriting Logistics 52

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 125

Branding Communications Health PR 125

Search Engine Land

OCTOBER 12, 2023

The concept of share of search is fairly simple – decide who you’re competing against, add the searches for all the brands and work out the percentage. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” Because brands people want to buy will likely be brands they search for.

SEO 119

SEO PR Branding Price 119

Search Engine Land

AUGUST 16, 2023

So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. How to get ahead of publicity If you’re lucky, you’ll have a PR department, consultant or agency that monitors the media and online spaces for conversations about your company. But this is easier said than done.

PR 94

PR Health Law Advertising 94

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding PR Law Energy 98

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Management 109

Management Branding Shoppers User-Generated 109

Search Engine Land

MAY 22, 2024

Google is facing heavy criticism about the quality of Search results and from brands and content creators who are afraid they will get less organic search traffic. ” This non-answer is all over the place. ” Why we care. Also, publishers don’t care about diversity of clicks.

Manufacturing 99

Manufacturing PR Advertising Advertisers 99

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. 9 stellar social media management agencies for your brand. But more importantly, we’re good listeners.

Management 88

Management Real Estate Branding Food 88

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Every time your brand is mentioned, you’re upping your brand awareness. Short-term benefits.

PR 71

PR Content Marketing Health Marketing 71

Hootsuite

JUNE 1, 2022

Making some dang money through brand partnerships by leveraging a really great brand pitch deck. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships ?” The real key to landing the collab of your dreams is to perfect the art of the brand pitch. Sure you can!

Branding 145

Branding Food Analytics Influencer Marketing 145

Marketing Insider Group

MARCH 29, 2023

Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Instead, what we see and feel is the meaning and mission behind what brands do. Consumers want to buy from brands whose values align with their own.

Branding 84

Branding PR Entertainment Communications 84

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Branding 132

Branding PR Retail Analytics 132

Search Engine Land

JUNE 13, 2023

Why their impact is beyond influencing visibility on SERPs – but also breathing new life into the digital PR space and making “search everywhere” not just a concept but a reality. Now, brands can work with like-minded, aligned creators, all to the benefit of visibility on a SERP through the perspectives feed.

Gen Z 123

Gen Z Content Marketing PR Entertainment 123

Search Engine Land

MARCH 6, 2024

Voice and tone, keyword usage and general branding should be consistent, and collaboration as SEOs and social media managers is an easy (and relatively low-cost) way to do it. Keyword targeting Brands have keywords that represent who they are, what they do, the problems they fix and the products and services they offer.

SEO 115

SEO PR Branding Customer 115

Search Engine Land

MARCH 26, 2024

However, many brands underestimate the importance of dedicated landing pages for their app when it comes to ASO. These brands miss out on the benefits of creating a dedicated app landing page. It’s an opportunity to have a dedicated place for website users to discover your app, learn about its features and value and easily download it.

SEO 95

SEO Real Estate PR Health 95

Unbounce

NOVEMBER 2, 2023

Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. And we’ll talk to an expert about that. See, it’s complicated. That’s amazing.

PR 98

PR Marketing Marketers Non-Profit 98

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 116

Branding Whitepaper Food Energy 116

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Expectations can fluctuate from creator to creator and from brand to brand.

Branding 98

Branding Influencer Marketing Affiliate Marketing Finance 98