Unbounce

JANUARY 10, 2019

A staple best practice of ad copywriting is to include keywords in ad copy to mirror the searcher’s query. If that call to action isn’t on the landing page, then those precious characters in the ad copy, as well as the price you paid for the click, were wasted. Leverage Keywords Where Possible. Use Ad Extensions Like Crazy.

Real Estate 145

Real Estate Price Advertising Advertisers 145

Duct Tape Marketing

JANUARY 18, 2024

05:56] Much like a hook in copywriting, how do you get people intrigued in the first 5 seconds? [07:56] John (05:34): So in marketing copywriting specifically, there's all kinds of advice that spend 90% of your time on the headline because you've got to get people interested in reading the rest of the copy. John (19:25): Yeah.

Copywriting 71

Copywriting Real Estate Transform Communications 71

CXL

JUNE 16, 2022

Its landing pages make the most of their real estate to show related products that complement the central product. SitePoint’s emailing marketing is a great example of how to use conversational copywriting to cross-sell to new users. Let’s say you sell email templates at different price points.

User-Generated 107

User-Generated Real Estate Price Retail 107

Duct Tape Marketing

JANUARY 24, 2024

John (05:34): So in marketing copywriting specifically, there's all kinds of advice that spend 90% of your time on the headline because you've got to get people interested in reading the rest of the copy. And what real estate do you need to tell the story? Movies have always been about two hours. John (19:25): Yeah.

Real Estate 86

Real Estate Communications Copywriting Entertainment 86

Content Marketing Institute

JANUARY 17, 2019

We’re a merged real estate team with a marketing department that handles five brands across many digital platforms. Nick Tozier, content specialist and copywriter, Keri Shull Team. Jeff Moriarty, digital marketing manager, Best Price Nutrition. Now, let’s get to the ideas, tips, and examples.

Content Marketing 87

Content Marketing Thought Leadership Real Estate Marketing 87

Duct Tape Marketing

SEPTEMBER 27, 2023

John (09:36): Well, in some ways that's the classic sort of copywriting is spend 80% of your time on the headline. [13:46] Can you elaborate more on your definition of focus? [16:51] 16:51] What’s the power of simplicity? [21:07]

Communications 74

Communications Real Estate Copywriting Food 74

Content Marketing Institute

NOVEMBER 27, 2018

HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. It unbundles fares to offer the lesser-priced tickets. We’ve set the expectation of how to take advantage of Spirit’s excellent low prices, while still not feeling shorted,” she explains. In B2C, as with Stikwood, it drives sales. The lesson?

Email Marketing 93

Email Marketing CRM Real Estate Shipping 93

Unbounce

SEPTEMBER 1, 2020

People are less likely to click on a link if they don’t know where it’s taking them, so be clear on what the next step will be—whether it’s a pricing page to “compare phone plans,” an account creation page to “start [their] free trial,” or a registration form to “join [your] community.”. Motivate Readers to Click. Image courtesy of Waldo.

User-Generated 145

User-Generated eCommerce Shoppers Real Estate 145

Unbounce

NOVEMBER 7, 2019

As a copywriter, I know as well as anyone that (and this is hard to admit) text and bullet points will only get you so far when it comes to overcoming purchase objections. They’ve made great use of the page’s real estate by including a gallery of options and individual calls to action to shop each vertical within them.

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145