Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. The Importance of Having a Go-to-Market (GTM) Strategy Why is a GTM strategy important?

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

InTouch Marketing

JANUARY 31, 2024

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Content Marketing: Objective: Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Hubspot Marketing

APRIL 14, 2023

"Write a minute-long advertisement script about [product, service, or company]." Create a 3-month social media campaign calendar for our product with the goal to [insert goal] and mention the channels we should focus on." List [number] viral Instagram Reels ideas about [company, product, or service]."

Marketing 144

Marketing Marketers Analytics Influencer Marketing 144

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. Read how you can take measured steps to refine and polish your brand perception in the market on an ongoing basis.

Branding 108

Branding Health Customer loyalty User-Generated 108

SmartBrief - Marketing

OCTOBER 16, 2023

China is experiencing a consumption-led recovery, with product consumption expenditure contributing to 77.2% increase in sales of beauty products. At the start of the year, they launched the “Spring Plan,” which includes marketing packages, free operational tools, reduced deposit requirements and lower technology fees.

Retail 52

Retail eCommerce Fashion Health 52

SmartBrief - Marketing

OCTOBER 16, 2023

China is experiencing a consumption-led recovery, with product consumption expenditure contributing to 77.2% increase in sales of beauty products. At the start of the year, they launched the “Spring Plan,” which includes marketing packages, free operational tools, reduced deposit requirements and lower technology fees.

Retail 52

Retail eCommerce Fashion Health 52

Adobe Experience Cloud Blog

JUNE 2, 2020

Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content. When campuses were closed and classes moved online, tech companies stepped up to offer their products to students for free while they finished the semester remotely.

Customer 174

Customer Thought Leadership Customer loyalty Market Segmentation 174

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. Find your products valuable and also see your business as an extension of themselves. Retention even when markets are tight, thanks to improved customer loyalty. Feel positive emotions.

Branding 137

Branding Marketing Marketers Communications 137

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. It was mainly responsible for product launch campaigns and advertising initiatives. Pain points and audience insights.

CMO 128

CMO Finance Key Performance Indicator Transform 128

Use Insider

OCTOBER 7, 2023

Enabled by a customer data platform (CDP) , a 360-degree customer view lets you easily find and leverage important characteristics, including: Basic customer information , such as names, email addresses, phone numbers, and demographic details. on email, social media, SMS, and WhatsApp).

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

Use Insider

DECEMBER 16, 2023

For eCommerce, these sources are often content management systems (CMSs), analytics solutions, loyalty platforms, point-of-sale (PoS) devices, channel-specific marketing tools, and customer service platforms. Widely used email marketing and customer loyalty tools, like Yotpo, Voucherify, and Mailchimp.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

Customers.ai

JANUARY 3, 2024

Example : A retail company might notice a customer frequently browsing eco-friendly products. They can then tailor their communications to highlight new sustainable products, special eco-friendly offers, or relevant corporate social responsibility initiatives. What types of businesses benefit most from contact-based marketing?

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Use Insider

NOVEMBER 8, 2023

Higher customer loyalty, retention, and lifetime value (LTV). Personalization lets you deliver relevant messaging, content, and product recommendations through the entire customer lifecycle, which is vital for retaining customers in the long term. Which products, services, categories, or attributes interest them.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Duct Tape Marketing

APRIL 12, 2012

Imagine how powerful it would be to deliver only upsell products to current customers or special offers and discount coupon content as a way to reward customer loyalty. For years I’ve followed the notion that 20% of your customers offer the opportunity to produce 80% of your most profitable work and sales.

Market Segmentation 64

Market Segmentation CRM Customer loyalty eBook 64

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Marketing Insider Group

OCTOBER 3, 2019

The same is true for competition in any industry or market. After all, there’s no sense in trying to build customer loyalty — or even attempting a sale — if no one is looking. Customer attention is finite and fleeting. The first step is always to turn eyes toward your business. The Attention Economy.

Millennials 79

Millennials Shoppers Customer loyalty Advertising 79

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117