Search Engine Land

FEBRUARY 20, 2024

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty.

SEO 103

SEO Customer loyalty User-Generated Product 103

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Customer Marketing 124

Customer Marketing Marketing Strategy Customer Customer loyalty 124

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Data and personalization: Brands need to create a highly personalized experience for their customers. AI and intelligent agents: AI technology can collect information about user behavior and help marketers better understand personas and buyer’s journey.

Digital Marketing 138

Digital Marketing Customer loyalty User-Generated Marketing 138

Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. The email marketing tide has turned. How it works.

Customer 94

Customer Customer loyalty CRM Shoppers 94

Jeff Bullas

MARCH 6, 2023

The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users. What is “generative” artificial intelligence?

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Customers.ai

DECEMBER 5, 2023

Our two experts have outlined a six-step playbook, designed to unlock long-term business growth and turn seasonal customers into loyal patrons for the months and years ahead. For example, you can create custom segments based on pages visited, allowing you to create ads for that particular product. Studies show that UGC is 8.7x

Customer 97

Customer Outbound Marketing Customer loyalty Advertising 97

Businesses Grow

MARCH 11, 2024

Through a community, your aim is to build brand love and loyalty through a consistent effort. One other caveat — most communities are transactional and focused on customer self-service. The value of those communities is easy to measure because you can track customer service costs and cost avoidance. Here are ten ideas.

Branding 117

Branding Customer loyalty PR Influencer Marketing 117

Hubspot Marketing

MAY 31, 2024

It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand. Consumer confidence measures the degree of optimism customers feel about spending money on purchases. Here are three pillars for businesses to build consumer confidence and gain customer loyalty: Honesty.

Customer loyalty 97

Customer loyalty Price Manufacturing eCommerce 97

Sales Force: CMO

JUNE 26, 2023

You and your customer both seemed committed, invested, and bought-in. The good news is there is something you can do about it : refresh your customer engagement strategy. The good news is there is something you can do about it : refresh your customer engagement strategy. It was going so well. Is it something I did?”

Customer 52

Customer Customer loyalty User-Generated Communications 52

Search Engine Land

APRIL 15, 2024

As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you. Because increased traffic can lead to more customer engagement and brand recognition.

Customer loyalty 123

Customer loyalty SEO User-Generated Product 123

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. Let’s begin with customer data platforms. That means it can be modified and customized by users who need additional features and functionality.

Customer 70

Customer Price User-Generated Customer loyalty 70

Adobe Experience Cloud Blog

JULY 31, 2019

We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain. One is silver, the other gold.”.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Hubspot Marketing

JULY 28, 2022

The outcome of giving a good impression in emails goes a long way to connect with potential business contacts or customer. When you send a welcome email to a new blog reader, newsletter subscriber, or customer, you're making a first impression on behalf of your brand. Always give customers a way to opt-out. Let's dive in.

Customer 145

Customer Non-Profit User-Generated Customer loyalty 145

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. Machine customers are proliferating.

Customer 82

Customer Customer loyalty Entertainment Retail 82

Neil Patel

NOVEMBER 5, 2020

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. Starting Fresh: The Basics of the Customer Journey Map. Now that you have the basics let’s look at an example of a customer journey. A Customer Journey Map Example

Customer Journey 145

Customer Journey Customer Customer loyalty CRM 145

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Law 100

Law Customer loyalty Advertising Advertisers 100

Use Insider

SEPTEMBER 15, 2023

Coupon marketing is a strategic approach that leverages the appeal of discounts and promotions to influence customer behavior. It’s a time-tested method that businesses use to: Attract new customers: Coupons pique the interest of potential customers who might be hesitant to try your products or services at full price.

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. They must strategically position their products and use messaging that grabs users’ attention and captures their interest. Quick Takeaways.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.

Analytics 116

Analytics Customer Journey User-Generated Customer loyalty 116

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. We can calculate this metric by dividing all the costs spent on acquiring more customers by the number of gained customers.

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Customers.ai

DECEMBER 5, 2023

Our two experts have outlined a six-step playbook, designed to unlock long-term business growth and turn seasonal customers into loyal patrons for the months and years ahead. For example, you can create custom segments based on pages visited, allowing you to create ads for that particular product. Studies show that UGC is 8.7x

Customer 52

Customer Outbound Marketing Customer loyalty Advertising 52

CXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Law 83

Law Customer loyalty Advertising Advertisers 83

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. Dig deeper: What could disrupt the future of generative AI?

Law 124

Law Marketing Marketers User-Generated 124

Use Insider

AUGUST 20, 2023

The challenges faced in 2023 are vastly different from ten, even five years ago, largely due to the rising expectations of customers. Common issues include: Fragmented solutions: Businesses struggle with using multiple disconnected solutions that don’t integrate well with each other, leading to a disjointed customer experience.

Customer 52

Customer Customer Journey Communications User-Generated 52

Scoop.it!

DECEMBER 28, 2023

If you’re aiming to boost conversions, you must also address your future customers’ priorities and potential conversion obstacles. But on top of that, it also ensures that users who convert don’t walk away with unmet expectations. Or, even better, show images that were submitted by happy customers.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Sprout Social

MAY 15, 2024

Key social media tasks for successful collaboration include: Building relationships with key stakeholders in marketing, sales, product and customer service. These macro-level social media manager tasks shape your brand’s social presence which is often the first touchpoint for customers.

Social Media Marketing 112

Social Media Marketing Communications Management User-Generated 112

Martech

MAY 24, 2024

How B2C marketing automation differs from B2B Both B2B and B2C marketing automation help you, as a marketer, maintain contact with prospects and customers while reducing manual labor. Focus B2C automation prioritizes the customer journey. Automated messages use customer data to target specific needs and interests.

B2C 103

B2C Automobile Marketing Automation Platform Retail 103

Martech

MARCH 28, 2022

Desktop isn’t going away and don’t expect your app to get you new customers, that’s according to a new study by Contentsquare. It also found that returning users made up 92% of traffic coming from apps. Search engines, social networks, website referrals and the like generated 75% of all traffic, down from 80% in 2020.

Pharmaceutical 97

Pharmaceutical Customer loyalty B2C User-Generated 97

Search Engine Land

JULY 17, 2023

Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Complexity of attribution Attributing revenue to SEO is daunting due to its involvement throughout the customer journey. Users interact with multiple touchpoints before converting.

SEO 97

SEO Customer Acquisition Transform Affiliate Marketing 97

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

SEO 138

SEO User-Generated Shoppers Retail 138

Search Engine Land

NOVEMBER 1, 2023

These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data. Creating a customized GBP is free and relatively easy. Hours of operation. Phone number.

Management 127

Management SEO User-Generated Customer loyalty 127

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. When an anonymous user lands on your site, visitor identification tools tell you who they are — their name, their email, their phone number, what page they landed on, and much more. What are advertisers supposed to do?

User-Generated 120

User-Generated Health B2C Analytics 120

Hubspot Marketing

OCTOBER 24, 2023

However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it's still far from perfect. Marketers use ML to understand customer behavior and identify trends in large datasets, allowing them to create more efficient marketing campaigns and improve marketing ROI.

User-Generated 125

User-Generated Price Retail Marketing 125

Sales Force: CMO

JULY 29, 2022

When the ecommerce payment process takes too long or gets too confusing, customers abandon their carts and go elsewhere to shop. While payment is often the last step in the customer journey, brands need to think about their role from the start. It affects the shopper’s experiences, your checkout conversion rates, and brand loyalty.

eCommerce 52

eCommerce Branding Customer Shoppers 52

Scoop.it!

FEBRUARY 15, 2024

That forces them to adopt cost-effective marketing strategies that can generate significant returns. Email marketing helps companies communicate their message effectively and build relationships with their customers. Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94