Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

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Management Branding User-Generated Energy 97

Search Engine Land

FEBRUARY 23, 2024

Without effective project management, this constant influx of work can quickly become overwhelming. There is a significant difference between removing dead weight and smart redirections and link management. After each meeting, promptly log all action items in a project management tool. for all regions or all websites)?

Management 120

Management SEO Transform Communications 120

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

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Place Content Marketing Non-Profit Whitepaper 112

Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. It was a lot.

Management 126

Management Price User-Generated CRM 126

Sachs Marketing Group

DECEMBER 6, 2023

What is PPC campaign management? PPC campaign management involves overseeing and directing pay-per-click advertising campaigns. If your PPC ads aren’t driving your target audience toward your business, you may need to invest in PPC campaign management. What is PPC Campaign Management?

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Management Advertising Advertisers Digital Marketing 98

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Templates consist of a variety of different elements, including images, text, background music, and other multimedia components which can be customized to suit the user’s needs.

Place 103

Place User-Generated Price Entertainment 103

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. These platforms enable users to set and manage their consent preferences for data processing activities, such as marketing or profiling.

Management 111

Management Law Analytics Marketing Strategy 111

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 99

Customer Non-Profit Real Estate Transform 99

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

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Management Transform CRM SEO 142

Rock Content

APRIL 24, 2023

Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. It also provides customer service that’s client-centered, so marketers can always have their questions answered and seek help during their projects. million writers to choose from.

Place 66

Place Whitepaper Finance Price 66

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

Management 128

Management SEO User-Generated Customer loyalty 128

Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. An SEO manager at Vimeo.

Management 97

Management SEO Product User-Generated 97

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. You want to ensure you’re only storing and managing relevant and necessary assets and consistently evaluating whether or not you’re meeting the objectives you defined for your DAM.

Management 110

Management Transform User-Generated Analytics 110

Martech

NOVEMBER 22, 2023

Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. Dig deeper: Making data the foundation of your digital asset management system Once this data foundation is in place, it’s time to think about how your organization’s DAM works with other tools in the stack.

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Management Communications Analytics Place 108

Hootsuite

APRIL 25, 2024

Need to create and schedule all of your social posts in one place? Want to share custom performance reports with your leadership team? Key features: Custom feeds. Reputation management. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities.

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Management Price Analytics User-Generated 89

Buffer Marketing

MARCH 18, 2024

At that time, no one could have predicted the importance of Instagram customer care. Within 3 weeks of using Instagram, we lost over 20 inquiries from potential customers who contacted the company to calculate the car insurance cost. What is Instagram customer care? As a junior SMM specialist, I was to blame for that failure. 

Customer 115

Customer Communications Transform Social Media Marketing 115

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide.

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Transform Place Customer Thought Leadership 134

Martech

FEBRUARY 21, 2024

to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. will mandate “the right to talk to a human” in customer support and service interactions. does step in to mandate the availability, at least, of non-automated customer support, does interference in enterprise AI stop there?

Customer 96

Customer Non-Profit Law Place 96

Rock Content

MAY 7, 2024

Customer service is a far too often forgotten component of a well-rounded digital marketing program. It represents the fine line between having a one-time customer and having a repeat customer who is happy to spread the news of your brand’s products and services.

Customer 86

Customer Transform Price User-Generated 86

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. . What are the different types of marketing management?

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Management Key Performance Indicator Marketing Marketers 100

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

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Customer Journey Customer Law Communications 118

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

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Management Transform Whitepaper Marketing 83

Search Engine Land

MARCH 1, 2023

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you how to deploy the basic GA4 tracking code through GTM, along with how to create custom events for more comprehensive data. With the basic gtag.js

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Analytics Management Place Customer 135

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Impressive!

Customer 120

Customer Food Place Marketing Strategy 120

Litmus

APRIL 29, 2022

Your prospect or customer inherently gives you permission to know more about them. But email subscribers are probably engaging in your app, social media, on your website or in a physical store or place of business, too. You’re playing the long game when you’re building first-party data–but it shouldn’t feel that way to your customers.

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Place B2C Email Marketing Retail 89

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Do customers have control over how their data is used?

Customer 111

Customer Transform Thought Leadership Law 111

Rock Content

NOVEMBER 5, 2020

Good relationships with customers tend to thrive for years. That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. The customer lifecycle process consists of managing the segments of the customer journey in stages — from onboarding to renewal.

Management 72

Management Customer Customer Journey Key Performance Indicator 72

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. This includes monitoring data centers, networks, endpoints, and employees.

Customer 102

Customer Finance PR CMO 102

Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. The way we are currently working may be in place for some time so we have to embrace it and get on with it as best we can. Maintaining engagement and motivation. Embracing the changes.

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Management Thought Leadership Customer Acquisition Communications 169

Sachs Marketing Group

SEPTEMBER 17, 2022

Online reputation management is the process of monitoring, managing and protecting the reputation of a business online. It’s important for businesses to have a strong online presence, as this is where customers will often go to learn more about a company and its products or services. Enhanced brand visibility.

Management 96

Management Customer loyalty SEO Customer 96

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. The problem with that is that you can’t always control what customers say about you online, or even when a damaging business mishap gets out in the open.

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Management PR Price SEO 145

Hubspot Marketing

SEPTEMBER 29, 2023

Some of the tools below can help you consolidate different email addresses -- Mail and iCal on Mac devices, for example, allow you to streamline multiple accounts in one place. Applying filters can help you manage new emails as they come in. For a more detailed checklist, check out our tips for managing your email inbox.

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Management Price Place Product 120

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Customer Journey 103

Customer Journey Customer Transform Place 103

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Customer 99

Customer Health Retail Management 99

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Transform 117

Transform Customer Education Management 117

Neil Patel

JANUARY 13, 2021

A place where you can make sure your whole team is on the same page, so your boss doesn’t scream at you. It’s called workflow management software, and it makes your work life at least ten times easier. The Top 5 Options For Workflow Management Software. How to Choose The Best Workflow Management Software For You.

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Management Price Communications Shipping 130

Search Engine Land

APRIL 27, 2023

This article covers best practices for managing your online reputation so you can set your brand up for success both online and in the real world. A positive online reputation can help attract business partners and customers, build trust, and improve the overall public perception of your brand. Why does my online reputation matter?

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Management SEO Branding Place 98