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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102
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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Hootsuite’s Digital Trends report 2. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z?

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24 Instagram Reels Stats That Might Surprise You

Hootsuite

Source: Hootsuite Digital Trends Report. Source: Google Trends. If you’re looking to tap into Gen-Z or even younger demographics, this is the stat to pay attention to because it’s important that brands meet audiences with the content they like to see and engage with. Source: Hootsuite Digital Trends Report.

Gen Z 130
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14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. Infinity – Jaymes Young. graceegang.

Gen Z 142
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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Before setting up your profiles, grab our free Digital Trends report to learn why people use each network and all the demographic info you need to know. Combining entertainment and education to make legal knowledge more accessible to all, including Gen Z. Embrace Instagram Reels or TikTok. Work with older adults?

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the Digital Trends 2021 report from Econsultancy and Adobe reveals. However, the Econsultancy and Adobe Digital Trends 2021 survey has identified some substantial barriers to success in marketing and experience.