Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Vertical Response

MAY 14, 2023

How to effectively use emojis in email marketing Are you looking to add a splash of fun and personality to your email marketing efforts? But if you’re not careful, using emojis in emails can also do more harm than good – let’s explore how you can use them effectively. Get your free copy of our ebook on [topic]!

Email Marketing 52

Email Marketing Marketing Marketers Communications 52

Marketing Insider Group

FEBRUARY 23, 2021

13% of marketers say case studies are a primary form of media in their content marketing strategy. 8 Ways Case Studies Fit into Your Content Marketing Strategy. Here’s how you can incorporate case studies into your content marketing strategy to glean the most value from them. Source: HubSpot.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketing 111

Vertical Response

APRIL 4, 2022

But there is one solution that offers both amazing results: mass email marketing. Unfortunately, many businesses dismiss mass emails as a thing of the past. Keep reading to discover why mass email marketing should be a cornerstone of your digital marketing strategy. The short answer is “yes.”

Email Marketing 78

Email Marketing Millennials Marketing Marketers 78

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. Keep reading!

Marketing Strategy 120

Marketing Strategy Content Marketing Marketing Marketers 120

Marketing Insider Group

MAY 27, 2024

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. Compared to traditional advertising and other, more expensive marketing strategies, this allows it to yield an incredibly high ROI.

Inbound Marketing 104

Inbound Marketing User-Generated Social Media Marketing Marketing 104

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. How Is Your Content Marketing Strategy Helping You Build Trust?

Marketing Strategy 116

Marketing Strategy Content Marketing Marketing Marketers 116

Search Engine Land

AUGUST 15, 2023

That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 95

Digital Marketing eBook Email Marketing Communications 95

Martech

JUNE 15, 2023

That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 88

Digital Marketing eBook Email Marketing Marketing 88

Hubspot Marketing

MAY 29, 2023

Marketers can use artificial intelligence not only accurately to explain a product's functionality and features but also in a way that's accessible and clear to the general public. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper 136

Whitepaper eBook User-Generated Marketing 136

Adobe Experience Cloud Blog

AUGUST 1, 2013

Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. The Evolution of Email Marketing. Email Marketing'

Email Marketing 134

Email Marketing eBook Thought Leadership Shipping 134

Rock Content

APRIL 27, 2020

In this email marketing guide, we want to show you exactly that: how a well-structured campaign can use this consolidated channel to attract, gather data, advertise , and build brand presence. What email marketing is and how it works. Because of that, email is reliable. What email marketing is.

Email Marketing 54

Email Marketing eBook Marketing Marketers 54

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Hubspot Marketing

FEBRUARY 22, 2023

Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering. Offer unique industry insights in an ebook or report.

eBook 145

eBook Finance User-Generated Transform 145

Vertical Response

SEPTEMBER 11, 2023

Email marketing is one of the most effective marketing strategies for businesses of all sizes. However, to make your email marketing strategy successful, you need to have a strong email list. Without a good email list, your email marketing efforts will go to waste.

eBook 74

eBook Email Marketing Promotion Marketing Strategy 74

Hubspot Marketing

NOVEMBER 29, 2023

In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing? Why education marketing is important? Roll out an email marketing campaign. Checklists.

Education 108

Education Gen Z eBook Marketing 108

Hubspot Marketing

SEPTEMBER 27, 2023

Marketers can use artificial intelligence not only accurately to explain a product's functionality and features but also in a way that's accessible and clear to the general public. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper 85

Whitepaper eBook User-Generated Marketing 85

Litmus

FEBRUARY 19, 2020

of marketers planned on raising their email marketing budget in 2019, so companies who don’t at least match the efforts of their competitors could risk falling behind. But where should you focus your email marketing efforts? Ready to uplevel your email marketing—and your entire marketing strategy—in 2020?

Market Trends 72

Market Trends Digital Marketing Email Marketing Marketing Mix 72

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? will you use?

eBook 90

eBook Marketing Plan Influencer Marketing Marketing 90

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.

Whitepaper 78

Whitepaper eBook Shipping Email Marketing 78

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? Pain Points.

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

Marketing Insider Group

APRIL 11, 2023

Perfecting your website should always be your first step towards improving your digital marketing strategy. Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Watch the short video on email marketing below.

Digital Marketing 126

Digital Marketing Whitepaper Copywriting Real Estate 126

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Review Collection.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Whitepaper 94

Whitepaper Customer eBook Energy 94

Rock Content

AUGUST 4, 2020

Why are newsletters important in a Digital Marketing strategy? A newsletter is an email subscription in which messages are triggered with a certain frequency , such as once a week, once every two days, or whenever a subscriber takes a specific action. Why are newsletters important in a Digital Marketing strategy?

Digital Marketing 98

Digital Marketing Email Marketing eBook Marketing Strategy 98

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

Energy 79

Energy Email Marketing Thought Leadership Customer Acquisition 79

Vertical Response

FEBRUARY 20, 2023

give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

Marketing 67

Marketing Marketers Email Marketing eBook 67

Neil Patel

JANUARY 31, 2022

I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Read through this guide, soak up all the information, then start with one or two strategies.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. This piece originally appeared in Customer Think. How it works. Popular items or those frequently purchased together.

Customer 94

Customer Customer loyalty CRM Shoppers 94

Exposure Ninja

JULY 4, 2023

We mean, are you ready to dive headfirst into the world of AI marketing? AI is with marketers, not against us Read our free eBook to learn more about how to harness the power of AI Download this eBook What Is AI Marketing? With proper training and guidance, marketers can quickly learn how to use AI tools.

User-Generated 52

User-Generated eBook Marketing Marketers 52

Hubspot Marketing

OCTOBER 25, 2023

In marketing, CTAs appear throughout campaign copy to convince your audience to take the next step down the sales funnel via a button or hyperlink. Your CTA might prompt people to do one of the following actions: Subscribe to your email newsletter. Download an ebook. Sign up for an account.

Whitepaper 129

Whitepaper Copywriting User-Generated PR 129

OnPassive Marketing

MAY 18, 2022

By using this approach to sales, marketing, and new product development, companies can build healthy relationships with their customers. The Three Pillars Of An Effective Inbound Marketing Strategy. Inbound marketing channels include web content, social media, and email marketing. Define Your Target Market.

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

AWeber

NOVEMBER 2, 2022

We're not saying that email marketing is better than social media. But email can still offer what social media cannot: With email, you own your audience. Here's the other thing about email and social media: They complement each other. But first, why do you need both email marketing and social media?

Email Marketing 125

Email Marketing Promotion Communications eBook 125

Exposure Ninja

AUGUST 18, 2022

“Email marketing is dead! No one reads emails!” On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. That’s not bad, considering no one reads emails, right ? Email automation strategy.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Many Chat

MAY 27, 2022

Looking for ways to boost engagement on Instagram without changing up your entire marketing strategy? Let’s visit the world of Instagram carousels and find out how that can help you achieve success in your marketing strategy. For example, here’s a post where a brand asked user to DM them the term “ebook”.

User-Generated 97

User-Generated eBook Marketing Strategy Place 97

Hubspot Marketing

AUGUST 25, 2023

The more landing pages you have, the more offers you'll have to fuel the rest of your inbound marketing efforts. Remember, content is the heart and soul of any successful inbound marketing strategy. Segmentation matters — and not just when it comes to email marketing. Repurpose content you already have.

Inbound Marketing 114

Inbound Marketing B2C eBook Promotion 114